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LOGO debuts “The Ride: Seven Days to End AIDS”

Gay and lesbian cable network LOGO breaks new ground with “The Ride: Seven Days to End AIDS,” a serial reality/documentary made during the AIDS/LifeCycle ride from San Francisco to Los Angeles last year.

“I think the show is doing a great job of humanizing the disease,” said 14-time rider Ferdinand Garcia, who appears on the show. “LOGO chose brave individuals that can change the stigma that is sometimes associated with HIV. The Ride ‘pop ups’ also do a good job of educating. I think the show captured the spirit of the ride, the courage of these individuals and the need to continue to do this important work.”

Currently, the show airs on the LOGO network with six half hour episodes. Filmed during 585-mile, seven-day AIDS/LifeCycle 4, the show follows several riders, gay and straight, revealing their arduous journey, trials, triumphs and inspiration. Last June, LOGO, an LGBT network owned by MTV, filmed thousands of hours of footage in an effort to draw awareness to HIV/ AIDS and raise money for HIV/AIDS education and health care.

The show replays on the LOGO network throughout May. Check your listings for show times.

To sign up for the AIDS LifeCycle or to make a donation, visit aidslifecycle.org.