Whole Grains Versus Hype: Learn the Difference
Now for the bad news: Loose labeling regulations allow unscrupulous food companies to make up their own whole-grain claims, making it difficult for all but the most educated health-conscious consumers to separate the whole grain from the refined chaff. So what's a guy to do? Educate yourself! We'll get you started with this primer on how to find the real whole grains hiding in your local market.
Whole Grain 101
Grains (also called cereals) are simply the seeds of plants. All types of grains are good sources of complex carbohydrates, but grains that haven't been refined—aka whole grains—are nutritious powerhouses. Whole grains are choc full of good-for-you fiber, vitamins, and minerals, because whole grains contain all parts of the grain including the bran, germ, and endosperm—all of which contain valuable nutrients. Endo what? The basic definitions:
- Bran forms the outer layer of the seed and is a rich source of niacin, thiamin, riboflavin, magnesium, phosphorus, iron, and zinc. The bran also contains most of the seed's fiber.
- Germ is the part from which a new plant sprouts, and is a concentrated source of niacin, thiamin, riboflavin, vitamin E, magnesium, phosphorus, iron, and zinc, as well as some protein and fat.
- Endosperm, or the kernel, makes up the bulk of the seed, and contains most of the grain's protein and carbohydrates, as well as small amounts of vitamins and minerals.
The bottom line? Choose whole-grains over refined grains as often as possible.
The Truth, The Whole Truth, and Not the Refined Truth
To get the most whole-grain bang for your buck, look for bread, cereal, crackers, and so on that are 100 percent whole grain—meaning no refined flour. Keep in mind that packages won't identify flours as refined. If the label does not say clearly say "100 Percent," check the ingredient list for refined culprits such as white flour (usually listed as bleached or unbleached enriched wheat flour), semolina or durum flour, and rice flour.
Don't be fooled by packages that brag about their "excellent" or "good source of" whole grains. The same goes for "multi-grain," "whole-grain blend," and "made with whole grain." These foods often contain far more refined grain than whole grain. So look to see whether the predominant or first ingredient listed is a whole grain.
Other 100-percent whole grains you can find in most stores—and definitely at health food stores and farmers markets—include brown rice, bulgur wheat, oatmeal, barley (including pearled barley), buckwheat, cracked wheat, quinoa, and amaranth.
Avoid These Ingredients
Bleached or unbleached enriched wheat flour
Semolina or durum flour
Look for These Ingredients
About H.K. Jones: H. K. Jones is a registered dietitian, freelance writer, and nutrition professional based in Washington, D.C.