Fox News Has Cable's Oldest Audience

  • metta

    Posts: 39144

    Aug 11, 2010 5:57 PM GMT
    Fox News Has Cable's Oldest Audience

    [quote]
    "In a survey released by analyst Steve Sternberg, Fox News has the oldest audience among fully distributed cable networks. The network's average viewer last season was 65 years old, according to Nielsen. Heck, it's viewers are even older than viewers of Hallmark Channel, Military Channel and Golf Channel," writes James Hibberd. "Perhaps the reason viewers tend to leave Fox News on all day racking up hours of big Nielsen numbers is they can't actually change the channel?"

    He adds: "The youngest fully distributed cable channel? Oxygen. Followed by Bravo and, weirdly, VH1 Classic, then Travel and TLC -- all averaging about 42 years old."
    [/quote]

    http://mediamatters.org/strupp/201008110015

  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 9:16 PM GMT
    Fox News, please don't blame the high average age on me, cause I don't watch you!!! Great statistic! Maybe it will be reflected in Fox's ad rates, which are often based, as I understand it, on a younger demographic.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 9:20 PM GMT
    While we can take comfort in the fact that they'll all be dying soon and the younger more open-mind folks who are less likely to fall for Fox's patent fear-mongering will take over, the older ones now are statistically more likely to vote and donate money, thus have a greater effect on our government.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 9:23 PM GMT
    tryandbuy saidWhile we can take comfort in the fact that they'll all be dying soon and the younger more open-mind folks who are less likely to fall for Fox's patent fear-mongering will take over, the older ones are statistically more likely to vote and donate money, thus have a greater effect on our government.


    You're hot!
  • yankeesblazer...

    Posts: 243

    Aug 11, 2010 9:40 PM GMT
    metta8 saidFox News Has Cable's Oldest Audience

    [quote]
    "In a survey released by analyst Steve Sternberg, Fox News has the oldest audience among fully distributed cable networks. The network's average viewer last season was 65 years old, according to Nielsen. Heck, it's viewers are even older than viewers of Hallmark Channel, Military Channel and Golf Channel," writes James Hibberd. "Perhaps the reason viewers tend to leave Fox News on all day racking up hours of big Nielsen numbers is they can't actually change the channel?"

    He adds: "The youngest fully distributed cable channel? Oxygen. Followed by Bravo and, weirdly, VH1 Classic, then Travel and TLC -- all averaging about 42 years old."


    http://mediamatters.org/strupp/201008110015

    [/quote]

    You grabbed a story off of Media Matters, then proceeded to insult seniors with "maybe they just can't change the channel"...way to use personal attacks from the slime machine that is Media Matters to disparage a network that I am assuming you don't like because you think they do the exact same thing to people they disagree with. icon_rolleyes.gif

    That is an interesting stat that you posted, but I'm just not sure why you had to include the personal attacks and jabs at seniors? Are you implying that just because Fox's audience may be older that all old people are dumb or something? I just don't see the point.

  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 9:41 PM GMT
    tryandbuy saidWhile we can take comfort in the fact that they'll all be dying soon and the younger more open-mind folks who are less likely to fall for Fox's patent fear-mongering will take over, the older ones are statistically more likely to vote and donate money, thus have a greater effect on our government.


    Bingo! We just have to outlive them. You're right, their younger counterparts lack both the numbers and/or funds to be of much influence.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 10:06 PM GMT
    ewe_nik said
    tryandbuy saidWhile we can take comfort in the fact that they'll all be dying soon and the younger more open-mind folks who are less likely to fall for Fox's patent fear-mongering will take over, the older ones are statistically more likely to vote and donate money, thus have a greater effect on our government.


    You're hot!


    Thank you icon_redface.gif
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 10:12 PM GMT
    Excluding the Disney channel and Nickelodeon?
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 10:17 PM GMT
    antelope saidFox News, please don't blame the high average age on me, cause I don't watch you!!! Great statistic! Maybe it will be reflected in Fox's ad rates, which are often based, as I understand it, on a younger demographic.

    Nor me, dear anetelope. I'm 61, and I don't contribute to that pathetic demographic. I may be old in body, but I hope not yet old in mind. Compared to some mental fossils here. icon_razz.gif
  • Posted by a hidden member.
    Log in to view his profile

    Aug 11, 2010 10:57 PM GMT
    I don't think you can imply that just because Fox News' audience is made up largely of older people that all older people are dumb. Although it might be safe to say that a lot of them are.
  • WestMI_Man

    Posts: 14

    Aug 12, 2010 12:08 AM GMT
    WOW!!!

    I was shocked to see the comments about this non-survey from some of the younger guys on here. Not watching FOX and getting ones news/political opinion from MSNBC and CNN only, is not only short sighted but also not balanced.

    I watch all of them, maybe FOX a bit more (I'm Older & not so bright I guess). However every time I read on here how unfair FOX is and how much more balanced MSNBC it amazes me. Rachael Maddow heralded on the cover of The Advocate a few years back as possibly the "smartest woman in America" was laughable since her facts are messed up more times than not.

    I do have a new hero though - yankeesblazerscowboy - so young and so not following the crowd off the cliff! Kudos to you!

    Yet another mindless posting to get people riled up....

    Oh by the way - yes I am gay and yes I am a fiscal conservative that likes to be informed with as much information as possible before making decisions that can effect more than just me or a small group of people.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 12, 2010 12:08 AM GMT
    Fox News is porn for the elderly. They get off watching the same thing over and over again.
  • yankeesblazer...

    Posts: 243

    Aug 13, 2010 8:30 PM GMT
    WestMI_Man saidWOW!!!

    I was shocked to see the comments about this non-survey from some of the younger guys on here. Not watching FOX and getting ones news/political opinion from MSNBC and CNN only, is not only short sighted but also not balanced.

    I watch all of them, maybe FOX a bit more (I'm Older & not so bright I guess). However every time I read on here how unfair FOX is and how much more balanced MSNBC it amazes me. Rachael Maddow heralded on the cover of The Advocate a few years back as possibly the "smartest woman in America" was laughable since her facts are messed up more times than not.

    I do have a new hero though - yankeesblazerscowboy - so young and so not following the crowd off the cliff! Kudos to you!

    Yet another mindless posting to get people riled up....

    Oh by the way - yes I am gay and yes I am a fiscal conservative that likes to be informed with as much information as possible before making decisions that can effect more than just me or a small group of people.


    Well said! I too am frustrated by people who ridicule others just because they happen to tune in to the Fox News Channel in addition to the other stations to get a more well rounded viewpoint. As for me personally, I watch FOX News the most, but I make it a point to watch plenty of CNN and MSNBC in addition to the local news. I also read TownHall.com, The Huffington Post, and I subscribe to the Wall Street Journal and the New York Times. I guess you could say that I am a news junkie. I too, like West_MI Man, am gay and a fiscal conservative. I just feel like it is very important not to shun one news source simply because of things you have heard (probably out of context from slime sites like MediaMatters) or because you tend to disagree. I disagree with the opinion people on MSNBC regularly, but I still watch their shows. I find it to be an educational experience to understand all different points of view, and it makes me better equipped to make my case in debates I enter.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 13, 2010 8:46 PM GMT
    I watch none of them regularly, and only tune in when something of national importance is happening. My first choice (and usually the last) is CNN for that sort of thing.

    Why? Because no matter what the bent or lack of bent of the News Channel, you are the victim of their scheduling and their decisions on what's important.

    With a paper newspaper, you can skip around and choose to read the stories that you think are most important. You can then decide if you want more information or points of view, and get those from online services.

    Fox News seems to be the worst in terms of editorializing and selecting stories that are stacked from a biased viewpoint. But even if it's less a problem for the other TV cable news services, it's still a problem. That's why I sometimes even forget the channel number for any of those.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 13, 2010 8:57 PM GMT
    FOX: The Mercury Grand Marquis of television news!
  • yankeesblazer...

    Posts: 243

    Aug 13, 2010 8:59 PM GMT
    OtterJoq saidFOX: The Mercury Grand Marquis of television news!


    I am 22 and I drive a Mercury Cougar XR7...stereotypes much? This guy constantly makes me icon_rolleyes.gif
  • GQjock

    Posts: 11649

    Aug 14, 2010 11:39 AM GMT
    OtterJoq saidFOX: The Mercury Grand Marquis of television news!


    ROFL


    I luv me my Bill O'Reilly Now get otta my way or I'll run you down like some road kill rabbit
    old-drivers.jpg
  • CAtoFL

    Posts: 834

    Aug 14, 2010 12:14 PM GMT
    This thread is yet another great example of news taken out of context to match a political viewpoint.

    Media Matters is pulling one fact out of Steve Sternberg's analysis of the industry that, Sternberg says, shows that broadcast audiences are getting older. The original facts of his analysis are summarized by The Hollywood Reporter here:
    http://livefeed.hollywoodreporter.com/2010/08/broadcast-audience-older-than-ever.html

    Part of his data was subsequently pulled to show that Fox News has the oldest cable audience:
    http://livefeed.hollywoodreporter.com/2010/08/fox-news-has-oldest-cable-audience.html
    Of course, this is RJ, so we should run down the streets yelling "Ewww! Omigod!! Old people are yucky!". However, looking at Sternberg's data:

    "CNN wasn't far behind, though -- its average audience was 63. MSNBC was a perky 59. CNBC is the young turk at 52".

    So the news here isn't that those scary, horrible old people are watching Fox (who the hell do they think they are? Next they'll want the right to get married or something!). It is, as Sternberg states, that broadcast audiences are getting older.

    I did research for Gannett in 1999 that reflected the same trend. Our conclusion was simply that the medium people use to retrieve their news changes among age demographics. Your 80 year old relative is more likely to watch TV or read the newspaper than your 18 year old relative is. This is not earth-shattering news. And yes, the Boomers are aging and that affects the 'average age' results of surveys that determine their readership/viewership.

    Media Matters is welcome to slant the data anyway they want (although you should notice they leave out the other news networks' average age information I quoted above). But to do so to attack Fox News specifically - in this instance - is disingenuous.

  • Posted by a hidden member.
    Log in to view his profile

    Aug 14, 2010 12:27 PM GMT
    Average age of Fox News: 65
    Average age of CNN: 63
    Average age of MSNBC: 59
    -http://www.campusprogress.org/articles/average_age_of_fox_news_viewer_65/

    That's not that much of a difference... especially when you take into account that Fox News averaged more than double the viewers compared to its closest competitor in MSNBC (1.92 million compared to 785,000)-- even when you compare the 25-54 age demographic (485,000 for FOX to 239,000 for MSNBC). The main reason for these high averages in age demographics is because the younger generations don't watch TV for the news--usually preferring the internet instead.
  • Posted by a hidden member.
    Log in to view his profile

    Aug 14, 2010 12:29 PM GMT
    CAtoFL saidThis thread is yet another great example of news taken out of context to match a political viewpoint.

    Media Matters is pulling one fact out of Steve Sternberg's analysis of the industry that, Sternberg says, shows that broadcast audiences are getting older. The original facts of his analysis are summarized by The Hollywood Reporter here:
    http://livefeed.hollywoodreporter.com/2010/08/broadcast-audience-older-than-ever.html

    Part of his data was subsequently pulled to show that Fox News has the oldest cable audience:
    http://livefeed.hollywoodreporter.com/2010/08/fox-news-has-oldest-cable-audience.html
    Of course, this is RJ, so we should run down the streets yelling "Ewww! Omigod!! Old people are yucky!". However, looking at Sternberg's data:

    "CNN wasn't far behind, though -- its average audience was 63. MSNBC was a perky 59. CNBC is the young turk at 52".

    So the news here isn't that those scary, horrible old people are watching Fox (who the hell do they think they are? Next they'll want the right to get married or something!). It is, as Sternberg states, that broadcast audiences are getting older.

    I did research for Gannett in 1999 that reflected the same trend. Our conclusion was simply that the medium people use to retrieve their news changes among age demographics. Your 80 year old relative is more likely to watch TV or read the newspaper than your 18 year old relative is. This is not earth-shattering news. And yes, the Boomers are aging and that affects the 'average age' results of surveys that determine their readership/viewership.

    Media Matters is welcome to slant the data anyway they want (although you should notice they leave out the other news networks' average age information I quoted above). But to do so to attack Fox News specifically - in this instance - is disingenuous.




    you beat me to it! icon_lol.gif
  • Posted by a hidden member.
    Log in to view his profile

    Aug 14, 2010 12:34 PM GMT
    yankeesblazerscowboys said
    OtterJoq saidFOX: The Mercury Grand Marquis of television news!


    I am 22 and I drive a Mercury Cougar XR7...stereotypes much? This guy constantly makes me icon_rolleyes.gif


    Settle down. There's a big difference between a Cougar and a Grand Marquis.

    What year is your XR7?
  • Posted by a hidden member.
    Log in to view his profile

    Aug 14, 2010 1:04 PM GMT
    yankeesblazerscowboys said
    Well said! I too am frustrated by people who ridicule others just because they happen to tune in to the Fox News Channel in addition to the other stations to get a more well rounded viewpoint. As for me personally, I watch FOX News the most, but I make it a point to watch plenty of CNN and MSNBC in addition to the local news. I also read TownHall.com, The Huffington Post, and I subscribe to the Wall Street Journal and the New York Times. I guess you could say that I am a news junkie. I too, like West_MI Man, am gay and a fiscal conservative. I just feel like it is very important not to shun one news source simply because of things you have heard (probably out of context from slime sites like MediaMatters) or because you tend to disagree. I disagree with the opinion people on MSNBC regularly, but I still watch their shows. I find it to be an educational experience to understand all different points of view, and it makes me better equipped to make my case in debates I enter.


    I've read that researchers are currently working on a way to minimize the effects of F.A.S., in-vitro. Of course, that means that the mother would have to stop drinking until after the fetus has fully developed ... but imagine the possibilities.