Any Buddy Holly purist would cringe, but I doubt there are many of those left in the world.
I don't appreciate the raw, intrusive, violent nature of the humor. It left me feeling uneasy. Isn't there enough violence in the Middle East? Must we be exposed to it in something as simple as a television commercial, too?
Then again, I don't watch a lot of U.S. television, so maybe we've stooped this low, and I'm not in the know. I realize that reality television is far worse, but there is a difference b/t television shows that you choose to watch and what's being delievered to the viewer in the format of a commerical.
The advertising genius(es) that put this together must be juniors. From a marketing p.o.v., the branding is solid. I'll not forget Panda cheese anytime soon (is that shit actually cheese?), but that doesn't mean I'd be buying the stuff. I'd see the brand in my local grocery store and not purchase it specifically because of these commercials.
If the panda happened to inflict pain and misery on itself, then I'd probably buy into it. Even the concept of a suicide panda would work better than the one in the OP. "Buy the cheese or the panda will hurt itself," or "Buy the cheese or the panda will hurt you." Which one would work better? Or maybe the company is trying to appeal to a younger and more violent demographic? Who knows.