With as much bigotry and intense hatred as there is in the world toward homosexuals, I would think that although, yes, even though it itself is bigoted, at least it is indeed a step in the right direction to be or say "gay friendly." Let's face it, we have a very long way to go to achieve an acceptable status as some other minorities have done. The biggest adversaries are the fundamentalist religions of the world and their leaders who preach hatred, and the occasional self-appointed basher.
What people don't realize is that we, in actual fact, are not as much of a minority as is supposed. There are a great many more homosexual and/or people with homosexual tendencies in the world than are willing to admit, due to the fear that comes from the mad mob mentality the fundamentalist evangelists preach. I'd be willing to bet that many of them preach such hatred to take attention away from the fact that they themselves have homosexual tendencies. A typical mode of operation of those who are themselves guilty.
This far into the 21st century, you'd think the general population would be beyond all of this, but the average person fears the unknown and probably always will. What happens after you die is unknown. So, people are afraid to not listen to preachers because they demonstrate such apparent, intense certainty that they know what will happen after you die if they aren't listened to.
Based on that, I'll take "gay friendly" for now. Then, let's see what we can do to change things in the not too distant future. Additionally, I don't care for the word "gay" to describe homosexuals anyway. Based on the original definition or the word, it implies that we are all overly cheerful, flamboyantly festive and excessively feminine. None of which I am. It's a misnomer which I personally resent.
Okay, a bit long winded, but...