small soapbox rant

  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 4:58 PM GMT
    bad, unintelligent, contra-productive advertising.

    it sets my teeth on edge. i know, its a stupid thing to get worked up over, but i was raised to be critical- to think- and my design degree only enforced this.

    for the like minded, this forum is the place to criticize the downright stupid that we witness periodically during our favorite tv shows.





    case-and-point:
    the geico commercial where the hotel conference presentation (that looks like a 5th grader's) glitches and they fumble awkwardly at switches that culminate in a disco ball dropping from the ceiling, and the gecko's apology for "technical difficulties"..... is this TRYING to advertise that geiko is incompetent and bumbling? am i supposed to be encouraged to trust them with my risk or my interest?
    how am i so much smarter than the idiot who came up with that commercial and GOT PAID FOR IT?

    call me crazy, but shouldn't insurance advertisements (even more so than any other industry's) be confidence inspiring? i just don't get geico's campaign with the absent-minded CEO character.....

    geico should pay me a million dollars for pointing this out to them.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:05 PM GMT
    Do you mean Geico?
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:12 PM GMT
    Perhaps they're trying to appeal to idiots with an idiotic commercial. There are many idiots who need insurance, you know.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:13 PM GMT
    You mean this spot?



    You take it all to seriously. Folks love these spots.

    The most popular one is this one:



    It's all about humor, and irony, which you seem to be missing. Geico made the right choice in not bringing you on board.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:16 PM GMT
    The therapist one always makes me chuckle, YOU JACKWAGON!
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:39 PM GMT
    Cuspadine Czar:
    I personally adore these commercials...one of the FEW I watch without muting or fast forwarding. The little gecko is cute...and I LOVE his accent!! With little regard for what they are selling... I think this is brilliant, and you, sir, need to find your funny bone!!
    Don't ever try to get a job in advertising.... PLEASE!!!


    BTW: "Cuspadine" is Russian for Mister....icon_lol.gif
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:45 PM GMT
    chuckystud- where does your irrational spite come from? does it leave rashes?


    and yeah, thats the commercial i was referring to, though the tv is full of bad advertising. the ones that are funny i get (can geico save you blah blah blah? ..... does a drill sergeant make a bad therapist?)- yeah i get those. but the ones with the ceo character and the gecko not only don't make sense, but they don't advertise anything but blundering incompetence. i still maintain that its really, really bad advertising for a company you're supposed to trust with pretty serious stuff.

    other examples of bad advertising- anything with such obnoxious music that you swear to NEVER use that product/service (Jared galleria of "fine" jewelry), commercials that make you go "huh? what was that?" and commercials with with irrational spokes people (Jared of subway.... he's kinda chubby to be honest, now, and he's a pretty weird looking dude- why would i want to look like him? if eating there leads to looking like that, then i'll avoid it.... besides which, the commercials don't mention his bout of anorexia or exercise habits, implying that subway subs will make the pounds fall off)...
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:48 PM GMT
    Friendsrbetter saidCuspadine Czar:
    I personally adore these commercials...one of the FEW I watch without muting or fast forwarding. The little gecko is cute...and I LOVE his accent!! With little regard for what they are selling... I think this is brilliant, and you, sir, need to find your funny bone!!
    Don't ever try to get a job in advertising.... PLEASE!!!


    BTW: "Cuspadine" is Russian for Mister....icon_lol.gif


    i'm not against humor- i'm against humor that doesn't reinforce the company's objective. if its gonna be funny, an intelligent marketer would make it funny while still making a good point about why you need that service. if it misses half the equation, especially the more important half, its bad advertising. if you want to buy insurance based on the cuteness of a mascot, be my guest- i guess you're exactly who they're targeting....

    an example of SUCCESSFUL funny advertising would be the Progressive commercials with "flo" the saleswoman- they always make me chuckle, the character is endearing, and the commercials actually make great points as to why you should use their product.
  • masculumpedes

    Posts: 5549

    Nov 21, 2010 5:50 PM GMT
    czarodziej said

    i'm not against humor- i'm against humor that doesn't reinforce the company's objective. if its gonna be funny, an intelligent marketer would make it funny while still making a good point about why you need that service. if it misses half the equation, especially the more important half, its bad advertising. if you want to buy insurance based on the cuteness of a mascot, be my guest- i guess you're exactly who they're targeting....


    Perhaps you take your humor too seriously? 34.gif
  • aiko14

    Posts: 332

    Nov 21, 2010 5:54 PM GMT
    posting this forum proves that Geico gets people attention...

  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:54 PM GMT
    perhaps, but i'm very critical of advertising because so much money goes into it, and so many people take it at face value without reading into it. its just a pet peeve of mine- not only when people don't think about what's being spoon fed to them, but when the junk in that spoon is intrinsically poorly-thought-out.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 5:55 PM GMT
    aiko14 saidposting this forum proves that Geico gets people attention...






    that's Allstate- and yes, those are another example of GOOD advertising, that is both funny AND informative.
    no company should want negative attention.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 6:09 PM GMT
    You have hit an exposed nerve that exemplifies a major prob with North American FatAss culture. Getting ripped over a fucking TV commerical?? Geez, I'll bet the boys in Afganisthan discuss this all the time under fire......Keithicon_cool.gif
  • aiko14

    Posts: 332

    Nov 21, 2010 6:11 PM GMT
    negative publicity sometimes help...

    hello britney
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:00 PM GMT
    there are two geico, gieco, gyno, spots...the gecko, gecco, gacco,whatever, spots, and the insurance spots that are with that guy who is all serious introducing you to funny comparisons. I am sorry guys, the Gecco spots suck ass...and not in a good way. The humor is stupid and it tells you information about the insurance and new things it does, but your focus is not on that. It does seem your foucus is on them being a bit much on advertisement, the spot with the big gecco balloon, or incompitant, like the one with the disco ball. With the other spots they day with guy doing the funny comparisons, those are funny, and you get the hint that they are good insurance company. Allstate has the better advertising. They show you a situation that can happen...that has happened, a lot...and tell you wiith them, you are in "good hands". I mean that was kind of a cut and dry explination, but my point is, they show the problem, the sense of urgency that insurance people need or have, and and show with them, allstate, they can take care of you. Also bringing that guy from OZ, and throwing some humor as well, makes it a better commercial than that fucking lizard company.

    Sorry this is long, but I agree with the guy who started the forum, Geico commercials suck, but not only that, but advertisers for many companies, do a lot of adertising that is really stupid, and does not make any sense, and try to be funny for funny sake. Unfortunately, they turn out be a dumb ass lizard with an english accent.There is some humor there, but it strays away from really selling the product, company, or just selling them well. A lot of companies, like geico, should go back to the drawing board.

    oh and btw, in case any of you have the audacity to say I don't have a funny bone, look at my default pic, I am in a storm trooper helmut, with a yo gabba gabba boombox pinata...yeah, i am king of fucking funny.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:15 PM GMT
    czarodziej said
    aiko14 saidposting this forum proves that Geico gets people attention...






    that's Allstate- and yes, those are another example of GOOD advertising, that is both funny AND informative.
    no company should want negative attention.


    Whether or not you think Geico has stupid commercials and the humor fails, they have done very well at getting their name out there. Using humor to sell insurance has become their thing, so much so that I am sure there are many confusing this Allstate commercial as being a Geico commercial. I am old enough to remember that not that many years ago, most people had never heard of Geico. AAA, Allstate, and State Farm were the three well known insurers and they didn't have to do much advertising because everyone knew their names and there wasn't much competition. Just like Progressive, Geico has done very well using advertising to get their name out there.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:32 PM GMT
    I hate commercials to begin with. icon_mad.gif
  • Karnage

    Posts: 704

    Nov 21, 2010 8:34 PM GMT
    I agree with you Czar. There's a series of radio commercials for some insurance company (which one is slipping my mind at the moment) that go something like this:

    Game Show Host: Why shouldn't you put all your eggs in one basket?
    Contestant: Because my basket is too small.
    GSH: Correct! How can you save money on car insurance?
    C: By switching to Some Company
    GSH: Correct!

    So you tell the idiot his wrong answer is correct, and then I'm supposed to believe you when he says you'll save me money on insurance? What kind of logic is that?
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:37 PM GMT
    Karnage saidI agree with you Czar. There's a series of radio commercials for some insurance company (which one is slipping my mind at the moment) that go something like this:

    Game Show Host: Why shouldn't you put all your eggs in one basket?
    Contestant: Because my basket is too small.
    GSH: Correct! How can you save money on car insurance?
    C: By switching to Some Company
    GSH: Correct!

    So you tell the idiot his wrong answer is correct, and then I'm supposed to believe you when he says you'll save me money on insurance? What kind of logic is that?


    David....the logic is straight from Wall street. You remembered every line in that inane commercial...............................Keithicon_cool.gif
  • Karnage

    Posts: 704

    Nov 21, 2010 8:40 PM GMT
    vetteset said
    Karnage saidI agree with you Czar. There's a series of radio commercials for some insurance company (which one is slipping my mind at the moment) that go something like this:

    Game Show Host: Why shouldn't you put all your eggs in one basket?
    Contestant: Because my basket is too small.
    GSH: Correct! How can you save money on car insurance?
    C: By switching to Some Company
    GSH: Correct!

    So you tell the idiot his wrong answer is correct, and then I'm supposed to believe you when he says you'll save me money on insurance? What kind of logic is that?


    David....the logic is straight from Wall street. You remembered every line in that inane commercial...............................Keithicon_cool.gif


    Actually, I was paraphrasing/making up my own stupid question, but I see your point :-P That being said, I still don't know who it was advertising for though.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:42 PM GMT
    GigoloAssassin saidI hate commercials to begin with. icon_mad.gif


    My disgust for commericals and advertisments was one of the reasons I recently dropped cable all together.

    Now I have bunny ears and get 3 channels which I rarely watch.

    Plus I'm saving $80 a month
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:43 PM GMT
    Karnage said
    vetteset said
    Karnage saidI agree with you Czar. There's a series of radio commercials for some insurance company (which one is slipping my mind at the moment) that go something like this:

    Game Show Host: Why shouldn't you put all your eggs in one basket?
    Contestant: Because my basket is too small.
    GSH: Correct! How can you save money on car insurance?
    C: By switching to Some Company
    GSH: Correct!

    So you tell the idiot his wrong answer is correct, and then I'm supposed to believe you when he says you'll save me money on insurance? What kind of logic is that?


    David....the logic is straight from Wall street. You remembered every line in that inane commercial...............................Keithicon_cool.gif


    Actually, I was paraphrasing/making up my own stupid question, but I see your point :-P That being said, I still don't know who it was advertising for though.


    that's ok sweetie, I just wanted to talk with you and gaze upon your cuteness..........icon_wink.gif.......................Keithicon_cool.gif
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:44 PM GMT
    conscienti1984 said
    GigoloAssassin saidI hate commercials to begin with. icon_mad.gif


    My disgust for commericals and advertisments was one of the reasons I recently dropped cable all together.

    Now I have bunny ears and get 3 channels which I rarely watch.

    Plus I'm saving $80 a month


    Do you wear the bunny ears with a g string or nothing???? Pics plseicon_lol.gif.......keithicon_cool.gif
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:46 PM GMT


    Geico has several different ad campaigns going on at any given time. They started this Gecko campaign originally in an effort to gain name recognition... hoping consumers would recognize the gecko and remember the (very similar) name of their insurance company. That's been the primary objective of the gecko since its inception.

    So, in other words, these commercials actually accomplish exactly what they set out to. They've created a recognizable character that reminds the consumer of their company's name. The fact that this commercial, in particular, does nothing else to benefit the company is irrelevant.
  • Posted by a hidden member.
    Log in to view his profile

    Nov 21, 2010 8:48 PM GMT
    Karnage said
    vetteset said
    Karnage saidI agree with you Czar. There's a series of radio commercials for some insurance company (which one is slipping my mind at the moment) that go something like this:

    Game Show Host: Why shouldn't you put all your eggs in one basket?
    Contestant: Because my basket is too small.
    GSH: Correct! How can you save money on car insurance?
    C: By switching to Some Company
    GSH: Correct!

    So you tell the idiot his wrong answer is correct, and then I'm supposed to believe you when he says you'll save me money on insurance? What kind of logic is that?


    David....the logic is straight from Wall street. You remembered every line in that inane commercial...............................Keithicon_cool.gif


    Actually, I was paraphrasing/making up my own stupid question, but I see your point :-P That being said, I still don't know who it was advertising for though.


    But now when you flip through a phone book or search on line for insurance, the name of that company will stick out in your mind when shopping for inurance and you see their name listed. The advertisers done their job- so easy, even a caveman could have done it.