If you ever wanted to know how to write effective website copy, look no further:

http://bizcovering.com/e-commerce/the-words-make-the-difference/

I personally can't thank the writer enough for posing all the appropriate questions:

"What should I tell the company to generate the confidence to contact you?"

Get out of my head you!

But let's face it, the content is meaningless without proper editing. I couldn't have said it better:

"Therefore, proper structure and edit the information content of the website makes the difference between the fact that information whether or not it complies with the purpose of supporting the commercial management
of the company."

Right now I feel like writing something that tells a company to generate confidence to contact someone!