I'd rather not support an organization founded by eugenicists and former Nazi party members, like Sir Julian Huxley and Prince Bernhard of the Netherlands. Not to mention, it is historically and presently run by industrialists, bankers and oil executives (specifically Royal Dutch Shell).
The WWF is not so much an "environmental" organization as it is an organization through which elites promote "conservation" of resources (i.e., conserving for elites), and steers environmentalism into an area that makes it safe for Capitalism. Hence why the WWF is all about "corporate partnerships" where it provides a green glaze over otherwise environmentally destructive corporations like Shell, Coca-Cola, etc.
Sir Julian Huxley was the founder of the WWF, and was also the founder of UNESCO and President of the British Eugenics Society (and brother of Aldous Huxley).
Prince Bernhard of the Netherlands was married to Queen Juliana, Dutch Queen who is the largest single shareholder in Royal Dutch Shell (hence "Royal Dutch"), and Bernhard was a co-founder of the elite transnational think tank, the Bilderberg Group, and was previously a Nazi Party member.http://www.telegraph.co.uk/news/worldnews/europe/netherlands/7377402/Dutch-Prince-Bernhard-was-member-of-Nazi-party.html
Just take a look at the board of trustees of WWF International. Among some of the members:
Antony Burgmans - non-executive board member of BP and a member of the Supervisory Boards of Akzo-Nobel, Aegon and SHV (we all know BP is an "environmentally friendly" organization, right?)
and there are a number of other trustees from major power companies and other corporations.http://wwf.panda.org/who_we_are/organization/trustees/
Look at the historical presidents of the WWF. Not only the Nazi Prince Bernhard, but Queen Elizabeth's husband, Prince Philip was a president, who was a German prince whose family had many ties to the Nazis.http://www.dailymail.co.uk/news/article-379036/Prince-Philip-pictured-Nazi-funeral.html
Another international president of WWF (from 1976-1981) was John Loudon, known as "the grand old man of Shell", who had previously run Shell. http://wwf.panda.org/who_we_are/organization/presidents/
The American branch of WWF has a large board of directors that includes individuals past or presently associated with such organizations and corporations as:
- Johnson & Johnson
- the CHairman of the Board of Bank of America
- E.I. du Pont de Nemours and Co (chemical company)
- The Business Roundtable
- The Business Council
- The Coca-Cola Company
- the International Business Leaders Forum
- General Electric
- Goldman Sachs
- the World Bank
- United Nations Foundation
- Procter & Gamble
--- and there are many othershttp://www.worldwildlife.org/who/board/index.html
WWF has established "corporate partnerships" with Coca-Cola, Johnson & Johnson, Toyota, Allianz, Wal-Mart, IBM, Ikea, HSBC, HP, and Nikehttp://www.worldwildlife.org/what/partners/corporate/index.html
The WWF also played a part in facilitating strong business ties between Western business leaders and South African apartheid business leaders when it was increasingly difficult to do so officially and openly. http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8330.2010.00767.x/fullhttp://onlinelibrary.wiley.com/doi/10.1111/j.1467-8330.2010.00763.x/full
Yet, these type of connections are not obscure among major environmental and conservation organizations, in fact, it's the usual. Most of the major organizations (WWF, Conservation International, The Natural Resources Defense Council, The Nature Conservancy, etc.) are all highly corporatized and used to make environmentalism safe for capitalism. They were largely founded and initially funded by the major industrialist and banking foundations like the Ford Foundation and Rockefeller Foundation. One former President of the Ford Foundation stated that everything the foundation did "could be regarded as 'making the world safe for capitalism'."
Organizations like WWF and Conservation International provide legitimacy to companies and countries plundering the earth, and allow business and banking elites to shape the environmental ideology in such a way that suits their interests (like supporting carbon trading schemes and carbon markets, which do nothing to help the environment, but actually make pollution itself a tradable commodity).
So no, sorry, I won't support the WWF. If you truly want to support environmental organizations, don't listen to Leo DiCaprio about which one you should support because he sits on the board, but maybe do a little research. A good rule of thumb is to not give to the big ones, and instead support local environmental groups that are focused on actually making a noticeable and actual difference in the community, directly working to help protect and preserve the environment, not international organizations which spend a good chunk of their money on PR and media campaigns.