Lady Ga Ga makes Target become more gay-friendly with partnership!

  • Posted by a hidden member.
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    Feb 19, 2011 4:11 AM GMT
    This is just amazing. One artist forcing a corporation to make ammends and become more gay friendly. Her political aims outweigh anyone else in the music industry right now.

    http://mesorandy.com/gaga-talks-about-target-partnership/
  • creature

    Posts: 5197

    Feb 19, 2011 12:32 PM GMT
    Until I know the details I won't be exactly blown away by their partnership. I'm glad that Lady Gaga is proactive, but I doubt we'll be seeing so much of a difference. Target was already affiliated with gay charities and events. And they have earned a score of 100 on the Human Rights Campaign Corporate Equality Index.

    Target got what they wanted out of the deal, and that's to release an exclusive album. In fact, it was their idea. Sounds to me like they just made some promises to soften Gaga up.

    This is more of a victory for Target.
  • coolarmydude

    Posts: 9190

    Feb 19, 2011 12:55 PM GMT
    creature saidUntil I know the details I won't be exactly blown away by their partnership...This is more of a victory for Target.



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  • creature

    Posts: 5197

    Feb 19, 2011 1:07 PM GMT
    coolarmydude said
    creature saidUntil I know the details I won't be exactly blown away by their partnership...This is more of a victory for Target.



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    Do you want to expand on that?

    Target wanted an exclusive Lady Gaga CD, they approached her, and now they will be able to sell it. That's a win for Target

    Lady Gaga has assurance that Target will be more involved in gay charities to help out the gay community. But without knowing the details, who's to say that Target will not fund another anti-gay Republican candidate for the next campaign season. If this deal has Target agreeing to no longer donate to candidates who have an anti-gay stance, I can see that Lady Gaga made a significant difference.

    But if not, it just looks like Target will add a few more charities to the list, or perhaps a few more dollars, but will continue to do the same thing, and that is to look out for their own corporate interest, and that includes giving money to candidates, even if their agenda is anti-gay.
  • coolarmydude

    Posts: 9190

    Feb 19, 2011 3:31 PM GMT
    creature saidDo you want to expand on that?


    Expand on what? Re-read your intro and conclusion. They obviously don't support each other.

    Until I know the details I won't be exactly blown away by their partnership...This is more of a victory for Target.
  • coolarmydude

    Posts: 9190

    Feb 19, 2011 3:33 PM GMT
    creature saidDo you want to expand on that?


    Expand on what? Re-read your intro and conclusion. They obviously don't support each other.

    Until I know the details I won't be exactly blown away by their partnership...This is more of a victory for Target.


    So if you don't know the details, how do you view a victory on either side?

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  • creature

    Posts: 5197

    Feb 19, 2011 6:04 PM GMT
    Well I do know for a fact that Target has a victory in this because they are getting the CD. That's what they wanted, and that's what they are getting.

    Also, I read this article

    http://www.queerty.com/lets-hear-a-homosexual-executive-at-target-defend-the-companys-reputation-with-the-gays-20110215/

    Target is coming as sorry for getting caught, not for making the donation. Unless I hear them clearly state they will no longer contribute to the finances of a candidate who is anti-gay, then I will not be convinced that their action will not happen again.
  • creature

    Posts: 5197

    Feb 19, 2011 7:34 PM GMT
    I have to make a correction:

    Target did not directly contribute to the Republican candidate Tom Emmer, rather they gave money to Minnesota Forward, who in turn used that money, plus other contributions to support Emmer.

    Also, the Deluxe CD is not exclusive to Target. It's available on iTunes, but Target was looking for rights to sell that exclusive album, which they got after the meeting.

    However, the above does not change my stance about Target's behavior. Before their meeting with Gaga, Target has been involved with the gay community. What Target did regarding their donation was to look out for their corporate interest. Their involvement with Lady Gaga (and I'm also reading Ricky Martin and Ellen) is also for corporate interest.

    Here's an interview between Billboard's Bill Werde and a representative from Target. Bill does a great job to get beyond the vague concept of 'thoughtfulness' that Target Vice President of Public Relations Dustee Tucker Jenkins was throwing out at him during the interview:

    http://www.billboard.biz/bbbiz/industry/retail/target-s-public-relations-vice-president-1005042332.story

    Target will continue to have donations sent to both major political parties. And considering that many Republicans vote anti-gay (see what's happening at the state level, and how the repeal of DADT was pretty much divided along partisan lines), their money will likely continue get funneled to a candidate who has an anti-gay stance.

    I love Lady Gaga, but to put this into perspective, her deal with Target was nothing more than sending Target to the corner for time-out.
  • Posted by a hidden member.
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    Feb 19, 2011 7:45 PM GMT
    I have friends that work for Target in MN and they told me they were losing about a million dollars a week in dirty tricks that were played by gay teens. From what I gather they would text each other, show up and fill shopping baskets with perishables and leave them in the aisles with notes saying that Target is bigoted. I thought this was a joke until I asked a high school teacher here who is an advisor to a Gay Straight Alliance and he chuckled and said, yes, his kids were involved. He discouraged it but they would do it three or four times a week.

    Evidently it was a big deal enough for them to do something.

    Lady Gaga actually has more 'pull' than Target on this one. If they screw with her (She does NOT need them..trust me) all she has to do is say screw Target and the texts will start again.

    This is not that much different than the lunch counter sit ins at Woolworths in the 60's when they had 'whites only' sections for seating and 'colored' stand up counters. Of course our gay generation would rather blog than go to the streets so the kids had to take this one on.

    Goldman Sachs and Morgan Stanley did NOT contribute to ANY candidates directly in the 2010 elections because what had happened to Target and Best Buy.

    btw Best Buy in Florida came up and is paying the total cost for the website for the gay and lesbian community center now.

    I'll be doing one of my live internet radio broadcasts from a GSA on April 13th @ 5PM EST.
    www.blogtalkradio.com/stonewalllive

    working with the gay teens I can tell you that I have seen the future and it is bright
  • creature

    Posts: 5197

    Feb 19, 2011 8:15 PM GMT
    The hyperlink you posted redirects you to the RJ site. I'll post it:

    http://www.blogtalkradio.com/stonewalllive

    If you read the Billboard interview, the donations will continue to both Democrats and Republicans. And based on how the Republicans have voted, I am sure that at least one of the candidates their money goes to will be a politician who promotes anti-gay initiatives.
  • Posted by a hidden member.
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    Feb 19, 2011 8:31 PM GMT
    Mmmm....icon_neutral.gif
  • Posted by a hidden member.
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    Feb 19, 2011 8:34 PM GMT
    This is a 100% win for Lady.G. As a commercial artist, one of her main goals has to be marketing, selling albums, making $$ and raising her profile. I would be thrilled if I were her manager as not only do people now know that Target is the place to buy an exclusive Lady Gaga CD
    creature said
    Target wanted an exclusive Lady Gaga CD, they approached her, and now they will be able to sell it.

    But also, that if I don't want to go to Target, I can buy it elsewhere.
    creature said
    Also, the Deluxe CD is not exclusive to Target. It's available on iTunes,

    I also know that she is an amazing artist who is forcing corporations to care about gays.
    JAKEBENSON said One artist forcing a corporation to make ammends and become more gay friendly. Her political aims outweigh anyone else in the music industry right now.>

    And that she is proactive.
    creature saidI'm glad that Lady Gaga is proactive, .


    This has to be the best marketing that money did not buy... As a matter of fact, rather than spending money on marketing, all she had to do was announce that her album is available at Target and it guarantees her more album sales and more money, as well as discussion and marketing on forums... brilliant!

  • Posted by a hidden member.
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    Feb 19, 2011 8:44 PM GMT
    sorry either the RJ website or my copy/paste was messed up
    My interview with the GSA teens on April 13th, 2011 @ 5PM at
    www.blogtalkradio.com/stonewallive

    http://www.blogtalkradio.com/stonewalllive/2011/04/13/broward-college-gay-straight-alliance-gsa-presents-alphabet-soup-april-13th-2011-5pm-est
  • creature

    Posts: 5197

    Feb 19, 2011 9:02 PM GMT
    west77,

    First of all, you're looking at this as a "win" for her sales. That is not what the discussion is about. It's about how much influence did Gaga have during that meeting to get Target to stop having their money sent to political candidates who support anti-gay policies. After all, Target's ties to such candidates is what caused the backlash and is why Lady Gaga was reluctant about a special promotion with the retail giant. If she gets more money out of this because of marketing -- more power to her.

    Second, I'm not sure if I can say she forced the company to care more about gays. Target was already a great place for gays to be employed (once had an HCR score of 100), and they were involved in the gay community and donated to charities. Once they were exposed for their donations they created a Policy Committee to examine how their donations were being handled to be more "thoughtful." But as the interview reveals (interview Bill Werde does a fantastic job to get the details), donations will continue to Republican candidates, as well as Democrats.

    As I said, I love Gaga and she is a major force, but even she is no match for the shareholders of Target, especially those who hold a significant amount.

    The only thing Gaga forced them to do, from what we know, is that more money will be given to gay charities. I don't want to seem like I'm devaluing that. Every dollar to a charity helps. However, Target will continue to support Republican candidates who are likely to favor a hostile environment for gays.
  • Posted by a hidden member.
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    Feb 20, 2011 6:53 AM GMT
    creature saidUntil I know the details I won't be exactly blown away by their partnership. I'm glad that Lady Gaga is proactive, but I doubt we'll be seeing so much of a difference. Target was already affiliated with gay charities and events. And they have earned a score of 100 on the Human Rights Campaign Corporate Equality Index.

    Target got what they wanted out of the deal, and that's to release an exclusive album. In fact, it was their idea. Sounds to me like they just made some promises to soften Gaga up.

    This is more of a victory for Target.


    You are very pessimistic.
    Or perhaps on the more serious side depressed.
  • creature

    Posts: 5197

    Feb 20, 2011 7:20 AM GMT
    Pessimism nor depression has anything to do with it.

    I acknowledged that the upside to this is that more money will be given to gay charities. I have also said that Target, even before they met with Lady Gaga, has been proactive with the gay community. But I'm not going to ignore the reality of the situation.

    Here's a snippet from the interview:


    WERDE: But you can't say, for example, that Target's not going to donate money in the future to a candidate who would vote against gay rights.

    JENKINS: No, but what I can say is that, again, we're going to ensure that we use this political committee -- our guest policy committee, excuse me -- to ensure that we're being more thoughtful. Though I don't know their criteria -- they haven't shared that with me - it's individuals who represent a variety of different perspectives and areas of the business, so they're going to use their better judgment: what they bring to the table, their business needs, and their issues at hand and they're going to weigh those decisions and make a decision that's in line with the company across the board. In terms of how you're trying to frame it up, understand we apologized that we did not recognize the impact that this donation had. So that's where we started. And we want to be thoughtful as we move forward. So what we did was, we then conducted this review and we established a policy committee. We then went out and met with various groups to say: "Where can we be better with in the LGBT community?" We held our first meeting several weeks ago in San Francisco. We are really trying to get input internally, externally, from various individuals to have different perspectives on this issue. And want Target to understand how better to dialogue around the issue of inclusivity.

    http://www.billboard.biz/bbbiz/industry/retail/target-s-public-relations-vice-president-1005042332.story

  • Posted by a hidden member.
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    Feb 20, 2011 7:42 AM GMT
    But you see your mental state has everything to do with how you very things.
    You instantly took the negative route in response to this topic.
    It suggests that you are either naturally pessimistic or depressed.
    Or still in denial about self.
  • creature

    Posts: 5197

    Feb 20, 2011 8:01 AM GMT
    I'd hardly call it a negative stance. More like a stance based on reason.

    In case you don't remember, or in case you haven't read the full interview I linked to, despite Target being called out on their donation to Minnesota Forward who in turned donated to Tom Emmer, Target actually continued to have money sent to anti-gay Republicans.

    Here's the information about the anti-gay candidates as presented in the interview:

    [Idaho Senator] Michael Crapo and [Washington Representative] Dave Reichert, both supporters of anti-gay constitutional amendments, and [Congressional candidate] Rob Portman, a supporter of banning gays from adopting. In October, they donated $2,000 to [California Representative] David Dreier, who is anti-gay rights, September 22, there was word of a maximum donation given by Target of $5,000 to [Minnesota Representative] John Kline, an anti-gay equality candidate, which was in addition to the $2,500 they had already given to his primary campaign.

    Is it negative of me to think that Lady Gaga cannot make Target Corporation do a 180 spin, considering that not even the public shaming they received for their donation to Minnesota Forward did not prevent them from contributing money to the campaigns of anti-gay candidates?

    Is it negative to think that the interest of shareholders dominates all else when it comes to corporate decision making?

    I wouldn't call that taking the negative route. More like one of clarity.

    P.S. And I am most definitely not in denial.

    Dorothy: Rose, I am not in denial.
    Rose: Yes, you are. You're just denying you're in denial.
    Dorothy: Rose, honey, I am not denying I'm in denial.
    Rose: If you're not denying you're in denial, then you're in denial.
    Dorothy: Look, fluffhead. Why should I deny being in denial? I never said I was in denial, YOU are the one who said I was in denial, and don't you deny it.
  • Posted by a hidden member.
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    Feb 20, 2011 8:08 AM GMT
    Of course you wouldn't be able to see your own pessimism/depression.
    That is why I am telling you.
  • creature

    Posts: 5197

    Feb 20, 2011 8:11 AM GMT
    Look, fluffhead...
  • Posted by a hidden member.
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    Feb 20, 2011 8:14 AM GMT
    No need to take your angry out on me.
    I'm sure you have a valid excuse for being pessimistic/depressed.
  • creature

    Posts: 5197

    Feb 20, 2011 8:15 AM GMT
    Dude, I wasn't being angry. It was a joke based on the Golden Girls quote I posted.

    And I am not pessimistic nor depressed.
  • Posted by a hidden member.
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    Feb 20, 2011 8:17 AM GMT
    Now you are in denial of your depression :
    So sad.
  • creature

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    Feb 20, 2011 8:20 AM GMT
    LOL, you're too much. Thanks for the laugh.
  • Posted by a hidden member.
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    Feb 20, 2011 8:26 AM GMT
    Quite spiteful aren't you.
    Trying to play the admission of your depression up to a gimmick.