'We are open to all families': IKEA provokes outrage in Italy after creating advert with gay couple holding hands

  • metta

    Posts: 39082

    Mar 19, 2011 4:53 PM GMT
    'We are open to all families': IKEA provokes outrage in Italy after creating advert with gay couple holding hands


    http://www.dailymail.co.uk/news/article-1367663/We-open-families-IKEA-provokes-outrage-Italy-creating-advert-gay-couple-holding-hands.html
  • awm55

    Posts: 619

    Mar 19, 2011 6:30 PM GMT
    I love how this is considered in any way outrageous and a shock campaign. The comments on the daily mail site are, as always, always hilarious to read.

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    Mar 19, 2011 6:34 PM GMT
    Interesting read. T4p, you always post the best news!
  • needleninja

    Posts: 713

    Mar 19, 2011 6:40 PM GMT
    i love IKEA even more now. :3
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    Mar 19, 2011 6:44 PM GMT
    Berlusconi, the "defender of family values", has condemned the ad. I guess the U.S. does not have a monopoly on hypocritical politicians.


    The real outrage with Ikea is trying to put together their furniture when the instructions only come with pictures and no words.
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    Mar 19, 2011 6:45 PM GMT
    The philandering child and hooker raping prime minister doesn't approve? Shocking
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    Mar 19, 2011 6:49 PM GMT
    sdgman saidThe philandering child and hooker raping prime minister doesn't approve? Shocking


    Not just hookers, but civil servants too...
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    Mar 19, 2011 7:26 PM GMT
    Somebody commenting on that linked news site mentioned that they refused to sell bed sets to gay couples, I think in the UK. When I bought us a new king mattress a few years ago, we both went to a mattress store in heavily-Republican Boca Raton, Florida, because they had the make & model we wanted. Those living in Florida know what Boca is like. icon_rolleyes.gif

    We tested out the floor model together, and made it very clear it was for us personally. No one refused my money (some $4000 USD cash, and that with a heavy discount from some $6 or $7k MSRP, but then all US mattresses are sold marked down, a game the industry plays).

    And when the delivery guys arrived at our place, I freely mentioned that this was "my side" and that was "his side" and they didn't blink. This is south Florida, after all, one of the many bennies of living here, even if State Republicans are working overtime to strip us of all our few remaining civil rights, if not run us totally out of the State.

    The article also mentions the gay homophobia of Italy. My partner, who's 100% pure Italian, as is almost all his family, likewise tells me how homophobic his Italian-born late father was, and his older brother, too, currently the "pater familias" of the clan. And that position is not imaginary or honorary, but very real.

    Well, I wasn't going to have any of that. At our first meeting I met the lion in his den, didn't wait to be presented but walked right over and introduced myself and won him over, some 3 years ago.

    Now we are great friends, we just had dinner with him last night, a lovely time during one of his trips to his Florida home. He was warm & friendly to my partner, his younger gay brother whom he used to hate and wouldn't speak to for 10 years, which continues to amaze my dear love. My partner says he's a changed man, for which I'd like to claim a little credit. icon_redface.gif

    A few months ago this same formerly homophobic Italian brother hosted us at his home outside of Boston for 12 days, had a bed made for the 2 of us under his roof. He lent us one of his Lincolns to drive the whole time we were there, for trips to Cape Cod, New Hampshire & Vermont. I posted some of the pics here.

    We can win many of these homophobes over, perhaps some just one-on-one, but we can do it. I also do gay Pride Parades and other large events (I'm doing the Fort Lauderdale AIDS Walk tomorrow morning, in fact, using my cane as usual, so look for me), leading me to believe we need to work on at least 2 levels: personal & public.

    Do one, do both, but do something. We can turn things like this around, if we try, whether in Italy or here in the US. icon_biggrin.gif
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    Mar 19, 2011 7:28 PM GMT
    Of course they use 2 males to spark more controversy. I'm not going to read the comments on that site I already have a panic attack just thinking about it.
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    Mar 19, 2011 7:37 PM GMT
    I want to see an Ikea store turn into a giant robot and go around stomping on targets.icon_twisted.gif
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    Mar 19, 2011 7:39 PM GMT
    dekiruman saidI want to see an Ikea store turn into a giant robot and go around stomping on targets.icon_twisted.gif


    there's an app for that
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    Mar 19, 2011 7:52 PM GMT
    i'm not going to deny that there's a LOT of homophobia in italy, but at the same time they really chose the single WORST place to run that ad (catania?? that's like the south of the south...). i mean, they clearly knew that it was going to spark controversy... it's like if you were to run that ad in idaho or alabama or something. of course people will get offended... i don't think this ad (with its particular geographic target) is going to open anyone's eyes or make anyone feel more comfortable, it's just gonna piss people off...
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    Mar 19, 2011 7:53 PM GMT
    HeartRobb said
    The real outrage with Ikea is trying to put together their furniture when the instructions only come with pictures and no words.
    OMG, this made me laugh out loud! I SO agree with you on this one. HA!
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    Mar 19, 2011 7:55 PM GMT
    mnemonick saidi'm not going to deny that there's a LOT of homophobia in italy, but at the same time they really chose the single WORST place to run that ad (catania?? that's like the south of the south...). i mean, they clearly knew that it was going to spark controversy... it's like if you were to run that ad in idaho or alabama or something. of course people will get offended... i don't think this ad (with its particular geographic target) is going to open anyone's eyes or make anyone feel more comfortable, it's just gonna piss people off...
    Oh but who are they piss at and what name will they repeat over and over and over again? Yep, IKEA. An outstanding advertising ploy! It's already working. Money well spent.
  • Cdnontherun

    Posts: 69

    Mar 19, 2011 8:13 PM GMT
    IKEA actually ran an add with two men in it probably 10 years ago. I saw it in Montréal and it made a stir then. It is always the biggest hypocrites who are screaming the loudest about family values. Ever hear of Newt?
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    Mar 19, 2011 8:45 PM GMT
    One never buys flat packed furniture anyways, it's just not nice.
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    Mar 19, 2011 8:48 PM GMT
    The mail is such a rag icon_confused.gif

    "This is the latest gay themed advert from furniture giants IKEA" Of look they at it again with yet ANOTHER gay ad

    "Some of which have had to be pulled after complaints from the public" yes back in 1994... 25 years ago, glad to see you're world has moved so little since then, you can fram it as yesterday

    It labelled it as ''provocative'' It's two dudes holding hands...how's that provoking anyone exactly?

    attempt at ''Swedish Imperialism'' that tried to make everyone equal by having the same ''cheap furniture.'' Yes it's cheap and mass marketed but so is the Fiat 500 and I don't think it's is an attempt to force italian fascism on the world

    ’One has to ask what is the point of such a campaign by IKEA in Catania - it's obvious that they are just trying to get themselves talked about.’ YES, YOU FUCKTARDS that's the point of ANY ADVERTISEment

    inundated with outraged comments protesting at what they called a ''shock campaign' It's two dudes holding hands...What's so SHOCKING about that? Do you people live under a rock? when news of Japan or a DVD of the exorcist finally reaches you will you pass out from SHOCK?

    AGAIN. The daily male is a homophobic RAG that appeals only to the whitest of white, ain't got no learning British males
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    Mar 19, 2011 9:53 PM GMT
    MuchMoreThanMuscle saidHow can anyone be surprised?

    If you look in your thesaurus you will find that "Italy" and "homophobia" are closely linked synonyms. icon_rolleyes.gif

    I remember there was a thread on here not to long ago where many RJ'ers found gay Italian men to be the most fucked up of all gay European men. I guess we could argue that this is because of Italy's deep rooted Catholic hold on its people. But Spain is very Catholic too and look at how well gays are doing in Spain...legal marriage, legal adoption for gays.

    Italy needs to snap into modern times.

    Hop to it, Italia!


    I guess the closer to the Vatican you are, the stronger the influence.

    Same with Mecca.
  • Hammer89

    Posts: 237

    Mar 19, 2011 9:55 PM GMT
    I'm glad IKEA did the advert. This shows they actually pay attention to who buys their shit in the first place.
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    Mar 20, 2011 12:37 AM GMT
    I fucking loved the line "Swedish imperialism"

    That's about as close to a contradictio in terminis as you can get. Awesome.
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    Mar 20, 2011 12:41 AM GMT
    I gave thumbs down to all the homophobic comments, you should do the same icon_smile.gif
  • awm55

    Posts: 619

    Mar 20, 2011 12:45 AM GMT
    Its nice to see a gay themed advert without topless party boys and alcohol involved.
  • tuffguyndc

    Posts: 4437

    Mar 20, 2011 12:46 AM GMT
    HeartRobb saidBerlusconi, the "defender of family values", has condemned the ad. I guess the U.S. does not have a monopoly on hypocritical politicians.


    The real outrage with Ikea is trying to put together their furniture when the instructions only come with pictures and no words.
    what? i always get my instructions when i buy things from them. hell they even come in spanish, dutch, german, chinese, etc etc etc. dude, you should call them about that. what's not to love about ikea. they are best. if i had a million dollars i probably would spend half of it there
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    Mar 20, 2011 1:23 AM GMT
    I actually just relocated, and started a new intensive Ikea workout plan.
    It involve a lot of squat like activity, intensive forearm work etc.. I already noticed reduced waist line and more bouncy bums.
    I'm glad the guys who make those wonderful workout devices also promote acceptance of diversity.
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    Mar 20, 2011 3:12 AM GMT
    This is why I hate when any type of gay related news is posed because some of the posted fudged up hateful, mean spirited comments get the most thumbs up.

    I swear sometimes I think some sort of malevolent force is pulling the strings behind the so called "gay rights" movement to seriously create unnecessary controversy and fanfare aimed at gay men.

    I swear they did this ad just to create more anti-gay bigotry.