Somebody commenting on that linked news site mentioned that they refused to sell bed sets to gay couples, I think in the UK. When I bought us a new king mattress a few years ago, we both went to a mattress store in heavily-Republican Boca Raton, Florida, because they had the make & model we wanted. Those living in Florida know what Boca is like.
We tested out the floor model together, and made it very clear it was for us personally. No one refused my money (some $4000 USD cash, and that with a heavy discount from some $6 or $7k MSRP, but then all US mattresses are sold marked down, a game the industry plays).
And when the delivery guys arrived at our place, I freely mentioned that this was "my side" and that was "his side" and they didn't blink. This is south Florida, after all, one of the many bennies of living here, even if State Republicans are working overtime to strip us of all our few remaining civil rights, if not run us totally out of the State.
The article also mentions the gay homophobia of Italy. My partner, who's 100% pure Italian, as is almost all his family, likewise tells me how homophobic his Italian-born late father was, and his older brother, too, currently the "pater familias" of the clan. And that position is not imaginary or honorary, but very real.
Well, I wasn't going to have any of that. At our first meeting I met the lion in his den, didn't wait to be presented but walked right over and introduced myself and won him over, some 3 years ago.
Now we are great friends, we just had dinner with him last night, a lovely time during one of his trips to his Florida home. He was warm & friendly to my partner, his younger gay brother whom he used to hate and wouldn't speak to for 10 years, which continues to amaze my dear love. My partner says he's a changed man, for which I'd like to claim a little credit.
A few months ago this same formerly homophobic Italian brother hosted us at his home outside of Boston for 12 days, had a bed made for the 2 of us under his roof. He lent us one of his Lincolns to drive the whole time we were there, for trips to Cape Cod, New Hampshire & Vermont. I posted some of the pics here.
We can win many of these homophobes over, perhaps some just one-on-one, but we can do it. I also do gay Pride Parades and other large events (I'm doing the Fort Lauderdale AIDS Walk tomorrow morning, in fact, using my cane as usual, so look for me), leading me to believe we need to work on at least 2 levels: personal & public.
Do one, do both, but do something. We can turn things like this around, if we try, whether in Italy or here in the US.