Blind Tasters Can't Tell Cheap Wines From Expensive

  • Posted by a hidden member.
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    Apr 18, 2011 2:08 PM GMT
    I had a flight attendant extol the virtues of one of the $3 white trader joe's wines before. She claimed it tasted as good if not better than the $30 wines she got - and she would always bring the limit back to HK.

    http://www.slashfood.com/2011/04/15/blind-tasters-cant-tell-cheap-wines-from-expensive/

    People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival, reports The Guardian. The participants sampled a variety of red and white wines in a blind taste test with prices ranging from about $6 to $50. The results concluded that people could only tell the difference between cheap and expensive white wines 53% of the time, and 47% of the time for red wines.

    In other words, it's about the same percentage as if they merely guessed. The Claret was the hardest to pinpoint, with only 39% getting it right, despite the price tag differences of about $5 for one bottle and $23 for the other. The Journal of Wine Economics backs up Wiseman's findings. Its 2008 study, "Do More Expensive Wines Taste Better?" reported that:

    Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less.

    Maybe it's time to add some swill wine to that expensive Bordeaux collection.
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    Apr 18, 2011 4:57 PM GMT
    Not the first study to find the same thing. Of course the wine snobs poo poo it. That's ok, let them waste their money.
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    Apr 18, 2011 7:39 PM GMT
    That is kinda funny, but is it right to laugh at the blind?



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  • CuriousJockAZ

    Posts: 19138

    Apr 18, 2011 10:54 PM GMT
    riddler78 saidI had a flight attendant extol the virtues of one of the $3 white trader joe's wines before. She claimed it tasted as good if not better than the $30 wines she got - and she would always bring the limit back to HK.


    Coincidently, my parents were in town over the weekend and my mom was bragging about how great the Trader Joe's Riesling is and it was only $4.99. I brought home a bottle to serve with dinner and, damn, she wasn't kidding. It really was good. I don't normally drink white wine, but this one was really nice. Why spend $20, $30, or even more for a bottle of wine when you can get a good one for so much less.

    I will admit, when it comes to red wine, I do enjoy a good bottle of wine and I do think you can tell a difference. My favorite is PlumpJack

    http://www.plumpjack.com/plumpjack/
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    Apr 19, 2011 7:12 AM GMT
    I worked at a winery and I can assure you there is a great deal of difference between cheap wine and expensive wine.

    The cheap wine (which was exported to France in bulk) was so rank and acidic we had to cover our noses and mouths when we cleaned out the tanks.
  • shutoman

    Posts: 505

    Apr 19, 2011 3:48 PM GMT
    Appreciating wine is no different from appreciating any other art. if you are comfortable with it, then that is fine. but people who spend more money on a bottle of wine are not wasting it if they get more out of it. And everyone can get more out of things by learning more about them and by training their (in this case) palate.

    This study tells us nothing we didn't already know - but it's certainly not authority for the proposition that expensive wine is a waste of money. There's still plenty of demand for a reason.

    Nice one UpperCanadian :-)