"In the Short Attention Span Theater of American public life, people don't seem to remember that he's said it all before. It was just about a decade ago, in fact, that I interviewed Trump about his latest stated plan to "consider" running for president, and memorialized his malarkey in a cover story for John F. Kennedy Jr.'s magazine, George.
Readers of that article will learn that Trump has been playacting as a presidential contender for roughly the last 25 years, and behind each faux candidacy has been his desire to promote a specific moneymaking opportunity for himself.
In 1987 Trump published a self-celebration entitled "Trump, The Art Of The Deal," and when he hired Republican dirty trickster Roger Stone Jr. to begin floating his name as a possible 1988 presidential contender, the book surged instantly to the top of the best-seller lists.
Thirteen years later, he spotted an opportunity for himself to claim to be interested in running for president on the so-called Reform Party ticket -- a short-lived venture launched and then abandoned by Texas business biggie, H. Ross Perot. Why? As he put it to an editor at George, "It's a great way to raise the rents." "
Christopher Byron is a prize-winning investigative journalist and New York Times best-selling book author.