Apr 23, 2011 2:55 PM GMT
Love may mean never having to say you're sorry, as the old Love Story theme goes, but lawsuits are another thing. Taco Bell would like an apology from the folks who brought (and then withdrew) the lawsuit against them that claimed their meat mixture was less than 35 percent beef. "Would It Kill You to Say You're Sorry?" asks the ad Taco Bell has launched today in newspapers across the country. Damage control is expensive, and the fast-food giant has spent millions in an ad campaign bolstering up its image as a result of the lawsuit.
They've even produced a video of Taco Bell CEO Greg Creed explaining that "Lawyers Got it Wrong!"
We'll see if an apology makes tomorrow's news, but we're not holding our breath.