"Atlas Shrugged" Producer Won't Make Sequels After Poor Performance

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    Apr 28, 2011 8:57 AM GMT
    Apparently, the "free market" didn't work out so well for the Ayn Rand opus. Cue epic whining from "libertarian" producer:

    AlternetTwelve days after opening “Atlas Shrugged: Part 1,” the producer of the Ayn Rand adaptation said Tuesday that he is reconsidering his plans to make Parts 2 and 3 because of scathing reviews and flagging box office returns for the film.

    “Critics, you won,” said John Aglialoro, the businessman who spent 18 years and more than $20 million of his own money to make, distribute and market “Atlas Shrugged: Part 1,” which covers the first third of Rand’s dystopian novel. “I’m having deep second thoughts on why I should do Part 2.”

    “Atlas Shrugged” was the top-grossing limited release in its opening weekend, generating $1.7 million on 299 screens and earning a respectable $5,640 per screen. But the the box office dropped off 47% in the film’s second week in release even as “Atlas Shrugged” expanded to 425 screens, and the movie seemed to hold little appeal for audiences beyond the core group of Rand fans to whom it was marketed.

    “Why should I put up all of that money if the critics are coming in like lemmings?” Aglialoro said. “I’ll make my money back and I’ll make a profit, but do I wanna go and do two? Maybe I just wanna see my grandkids and go on strike.”


    Oh, yes, it's the critics fault. It's a grand conspiracy by "liberal" movie reviewers instead of it being a film that sucks. icon_rolleyes.gif

    [url]http://www.alternet.org/newsandviews/article/573420/ayn_rand_debacle%3A_%22atlas_shrugged%22_producer_won%27t_make_sequels_after_poor_performance/#paragraph4[/url]
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    Apr 28, 2011 1:42 PM GMT
    To be absolutely fair, the idea of converting that novel into a film was just about the worst idea I've ever heard, regardless of the novel's intrinsic merit. Rand's prose is verbose and rambling and the novel is extremely long [even by Rand's own standards].

    As we all know, novels rarely work as movies. This one is remarkably ill-suited to the conversion.