Big Tobacco Targets LGBT Community With Menthol Cigarettes And Predatory Advertising

  • metta

    Posts: 39129

    May 12, 2011 11:49 PM GMT
    Big Tobacco Targets LGBT Community With Menthol Cigarettes And Predatory Advertising

    http://wonkroom.thinkprogress.org/2011/05/12/menthol-tobacco-lgbt/
  • Posted by a hidden member.
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    May 13, 2011 6:19 AM GMT
    Is this not a good sign in some ways? It says that a group is large enough to target, worthy of making an attempt to sway. It says that corporate America is waking up to the fact that gays and lesbians exist. If Chevy targeted the gay community with advertising for the Volt (or corvette) would anybody care? I know that is not the "right" response, but tonight I just can't seem to care that the evil tobacco companies are "targeting" gays with menthol cigarettes...

    The article claimed that the increased smoking rates were because of "the stress of homophobia" and cited an article by the American lung association. If you skim the article you will find that it readily admits that there have been no studies as to the cause (only the prevalence of smoking.) They theorize that it could be because you are more likely to smoke if you are a part of the bar and club culture and claim that the bar is more important to homosexuals than to straights. After that they say it could be because gays have a harder time accessing the health system and as such have less access to treatment as smokers. Only in one part they say that "smoking rates, as well as other negative health behaviors and outcomes, are higher in groups that experience high levels of stress" and say that homophobia may play a part in that.

    Anyhow, it is interesting that the article chose to say it was because of society in general that gays are more likely to smoke. It is also very interesting that none of the theories point to an individual- only to marketing, bars, society, treatment, pressure and the likes.

    Please don't get me wrong; I have very little doubt that smoking rates would drop if all of society lovingly embraced gays and lesbians. In the mean time, I really can't fault tobacco companies for taking advantage of the fact that there are more smokers in this community- it's the reason they exist.
  • barriehomeboy

    Posts: 2475

    May 13, 2011 6:40 AM GMT
    I'm the guy at the office who eats salads at lunch and drinks vegetable juice on the coffee break. I work out and do all the right things. And then I was diagnosed with prostate cancer.

    I used to be a smoker, and I gravitated to menthol cigarettes because regular cigarettes lost their flavor. Now I know where the cancer came from.
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    May 13, 2011 6:54 AM GMT
    and?
  • Posted by a hidden member.
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    May 13, 2011 7:03 AM GMT
    Finally, a cigarette specifically designed with the death of me and my fellow LGBT'ers in mind!
  • Posted by a hidden member.
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    May 13, 2011 7:04 AM GMT
    I don't think Big Tobacco is making a huge difference. You can barely meet a gay guy these days who don't smoke...

    I'll get with a guy simply because he doesn't smoke. I never ask if someone is a smoker, but when I find out they aren't, they get brownie points.
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    May 13, 2011 7:08 AM GMT
    those clever clever assholes. cant they just stick with selling abroad? that's where the money is.
  • DCEric

    Posts: 3713

    May 13, 2011 9:53 AM GMT
    .... because you know most companies advertise because their products are good for you.

    /sarcasm
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    May 13, 2011 10:39 AM GMT
    it's all about wanting to cash in on the pink dollar, even the lesbians want it.
  • dhinkansas

    Posts: 764

    May 13, 2011 3:40 PM GMT
    Predatory? Are they enticing children on the way home for school. It's a little melodramatic.

    I guess smokers need to be sent to an isolated island with the "fatties, fems, and other misfits."

    I'm sorry. I've just never believed anyone lit a smoke because of a glossy ad.