Salvation Army on RJ

  • widestance

    Posts: 40

    May 21, 2011 4:27 PM GMT
    When I logged on today a Salvation Army ad popped up.

    I know the Salvation Army does some very good work, but don't they discriminate against gays in hiring?

    http://www.americablog.com/2004/11/details-of-salvation-armys-rabidly.html
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    May 21, 2011 7:35 PM GMT
    Well they are a religion that does not allow homosexuals, but I have known bisexuals in it's ranks over the years.

    But it is a private club, and they have the right to say no man, no women, no single person, no poofters; it is their right.

    Oh but I do not like them.
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    May 21, 2011 7:49 PM GMT
    widestance saidWhen I logged on today a Salvation Army ad popped up.

    I know the Salvation Army does some very good work, but don't they discriminate against gays in hiring?

    http://www.americablog.com/2004/11/details-of-salvation-armys-rabidly.html

    They most definitely discriminate against gays in hiring. And lobby in support of anti-gay issues. Their position as a "church" gives them some protection from the law. But their hiring of ordinary employees can fall under Federal & State guidelines.

    As for their ad appearing here, I believe RJ contracts for an advertising package, for which it receives revenue. I'm not sure how much of the advertising is "targeted" because we do see ads of specific interest to gays. But I believe some of the ads are more general, and cannot be controlled by RJ itself.

    I do notice that Donald Trump's ads ran here every day for quite a while, and I would presume he paid for that. Whether he was targeting RJ, or just paid for greater exposure everywhere I don't know.
  • Springer70

    Posts: 65

    May 21, 2011 8:10 PM GMT
    Guys, there's a strong chance that any advertiser doesn't specifically choose RJ to place ads. Plus, I don't think the folks behind RJ are selling or taking orders.

    Its more likely that they have joined an ad network (like google adsense), and they do nothing and take a share of the revenue, based on the volume of page views, or perhaps the number of clicks on the ads.

    Similarly, the advertisers place the ads into these ad networks, and increasingly they are targeting behavior, and not specific sites. So, to the OP, have you visited a Salvation Army site in the last while? They might be "following" or targeting you because of that.

    Also, because the ad networks are starting to target ads based on behaviour, the ads YOU see will be very different than the ones I see, even on the same site.

    So, I suspect the salvation army has targeted you, not this site.

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    May 21, 2011 8:20 PM GMT
    Springer70 saidAlso, because the ad networks are starting to target ads based on behaviour, the ads YOU see will be very different than the ones I see, even on the same site.

    So, I suspect the salvation army has targeted you, not this site.

    I agree. I knew it wasn't RJ itself, but the network that provides them revenue for these ads that does it. And that those networks take ads from organizations & companies that can set certain targeting criteria. Gay is apparently one of them. What I wasn't sure was whether the network did allow for targeting specific sites for ads, as well.

    I tend to to doubt the Salvation Army itself is targeting gays, but perhaps took a more general, broad-based approach to having its ads displayed online in many markets, ours included.
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    May 21, 2011 8:55 PM GMT
    If you can see this post, you have something to thank God for; amen.