We're Closing... For Good.Thank you for being one of our valued customers. We are writing to you today to make a very sad announcement. BeamItDown Software and the iFlow Reader will cease operations as of May 31, 2011. We absolutely do not want to do this, but Apple has made it completely impossible for anyone but Apple to make a profit selling contemporary ebooks on any iOS device. We cannot survive selling books at a loss and so we are forced to go out of business. We bet everything on Apple and iOS and then Apple killed us by changing the rules in the middle of the game. This is a very sad day for innovation on iOS in this important application category. We are a small company that thought we could build a better product. We think that we did but we are powerless against Appleā€™s absolute control of the iOS platform.

CNET interview with company co-founder:
iFlow Reader developer rages at Apple (Q&A)CNET ran a story yesterday about BeamItDown Software, the start-up behind the iFlow Reader app for iOS, offering harsh words for Apple as it felt forced to shut down.

I've never liked how Apple has been so controlling but it surprises me when people get upset like this like they never thought it could happen given Apple's history and how it has been treating developers.