KissTheSky saidI think this is a very encouraging development, because Macy's seems like one of the most mainstream, "middle-American" companies I can think of. It's like the 21st century Sears.
Macy's is in the tradition of the classic, old-fashioned American department store, before the discount places and big-box stores came along. Most department stores were once like Macy's, though it's always fluctuated, almost schizophrenically, between up-scale luxury and bargain-basement sales.
I've bought most of our small kitchen appliances and a lot of dinnerware at Macy's, waiting for sales that made their prices as good as Wal-Mart or Target. And I get to be waited on by a polite person impeccably dressed in business attire, coat & tie for men, who helps me find things I want and discusses their features, and who often has my purchases taken out to my car for me. And beautifully gift-wrapped at Christmas.
You don't get that at Wal-Mart! Nor do I have to get on line to push a shopping cart through a checkout, like a supermarket.
I guess I'm also nostalgic for my youth, when this was the norm. Or the even finer stores that had their own restaurants (some Macy's did, too), with food & drinks at remarkably reasonable prices. I'd arrive in time for lunch and a martini (to lube me because I actually hate to shop), and there'd be a fashion show around the tables as you ate, most often for women but men's attire could be featured, too.
And you'd ask to have items brought to your table for your consideration. You might have it boxed (and in those days you often had it home-delivered, you never schlepped packages around with you), or if it required a fitting you set a time for their men's tailor.
Gawd I do miss that world. I love the hi-tech we have now, but so many aspects of daily living are ugly & coarse. Macy's reminds me just a little of what was.