ANYONE WORK IN PR?

  • captproton

    Posts: 316

    Jul 10, 2011 8:18 AM GMT
    Here's my problem. I have worked in broadcast news seemingly forever and my current employer isn't renewing my contract. For now, I am working month-to-month.

    I have a few friends in PR who say someone like me with a broadcast background would be attractive to a PR firm. But that's not been my experience. When I apply for PR jobs, I routinely get rejected because I have "no agency experience." It seems like a Catch-22.

    Does anyone understand the logic here, or have any advice?
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    Jul 10, 2011 9:37 AM GMT
    How long is "seemingly forever?"
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    Jul 10, 2011 11:11 AM GMT
    The boyfriend was in PR and Portland too... send him a message icon_cool.gif

    www.realjock.com/logancuts
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    Jul 10, 2011 1:26 PM GMT
    captproton saidHere's my problem. I have worked in broadcast news seemingly forever and my current employer isn't renewing my contract. For now, I am working month-to-month.

    I have a few friends in PR who say someone like me with a broadcast background would be attractive to a PR firm. But that's not been my experience. When I apply for PR jobs, I routinely get rejected because I have "no agency experience." It seems like a Catch-22.

    Does anyone understand the logic here, or have any advice?


    I work in PR at a pretty large agency.

    Broadcast people may not have the business management experience and marketing mind necessary to do the job. Sometimes they do, but frequently they are just good at writing copy and press releases and have trouble with big picture campaigns, consumer behavior analysis and long term strategy design.

    I would hire someone with experience in Marketing before hiring a broadcast journalist. PR is about SO MUCH more these days than press releases and trying to get something in the news. Its about facilitating communication between a business and its customers through several channels and using everything possible to deliver a key messages to the targeted audience.

    Is someone in broadcast journalism going to know how to form a message map based on an an analysis of industry competitors, statistical surveys of the targeted audience, know how to target an audience and even properly conduct a survey, know how to select and measure a businesses key performance indicators, know how to combine advertising, social media, internet and press correspondence into a unified communication that helps achieve a businesses goals and objectives?
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    Jul 10, 2011 1:28 PM GMT
    new_guyme said
    captproton saidHere's my problem. I have worked in broadcast news seemingly forever and my current employer isn't renewing my contract. For now, I am working month-to-month.

    I have a few friends in PR who say someone like me with a broadcast background would be attractive to a PR firm. But that's not been my experience. When I apply for PR jobs, I routinely get rejected because I have "no agency experience." It seems like a Catch-22.

    Does anyone understand the logic here, or have any advice?


    I work in PR at a pretty large agency.

    Broadcast people may not have the business management experience and marketing mind necessary to do the job. Sometimes they do, but frequently they are just good at writing copy and press releases and have trouble with big picture campaigns, consumer behavior analysis and strategy design.

    I would hire someone with experience in Marketing before hiring a broadcast journalist. PR is about SO MUCH more these days than press releases and trying to get something in the news. Its about facilitating communication between a business and its customers through several channels and using everything possible to deliver a key messages to the targeted audience.


    Did you write my college textbook?

    Or do all PR people have that 'tone'?
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    Jul 10, 2011 1:34 PM GMT
    jordo108 said
    Did you write my college textbook?

    Or do all PR people have that 'tone'?


    No I've just read and practically memorized several textbooks icon_razz.gif
    Sorry if I had a tone. Just something for the OP to think about. What is a PR Firm looking for?

    Its good to have someone on board that knows exactly what a journalist is looking for and can write copy that appeals very well to them. But the notion that journalism and PR as "jobs" directly translate to each other is a bit of a stretch in my mind.
  • mdhrdtop

    Posts: 26

    Jul 10, 2011 1:43 PM GMT
    new_guyme said

    I work in PR at a pretty large agency.

    Broadcast people may not have the business management experience and marketing mind necessary to do the job. Sometimes they do, but frequently they are just good at writing copy and press releases and have trouble with big picture campaigns, consumer behavior analysis and long term strategy design.

    I would hire someone with experience in Marketing before hiring a broadcast journalist. PR is about SO MUCH more these days than press releases and trying to get something in the news. Its about facilitating communication between a business and its customers through several channels and using everything possible to deliver a key messages to the targeted audience.

    Is someone in broadcast journalism going to know how to form a message map based on an an analysis of industry competitors, statistical surveys of the targeted audience, know how to target an audience and even properly conduct a survey, know how to select and measure a businesses key performance indicators, know how to combine advertising, social media, internet and press correspondence into a unified communication that helps achieve a businesses goals and objectives?


    That's a great summary of what it takes to do PR these days!!! Well put.
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    Jul 10, 2011 5:51 PM GMT
    Just as a general comment, when I was looking for work a few years ago, I was astonished at the extreme specificity of training and experience requirements for jobs these days. Especially considering that the incumbents typically had NO relevant training in the field. (Many times, of course, this is to promote an internal candidate, by making sure that no outside person could ever "qualify.")

    But another issue for many of us to consider is that nobody over 50 (and maybe nobody over 40) is likely to be hired into a professional position unless you are a "turn-key" package. That is, you must bring in a complete new "product" that they can sell immediately, and probably need to bring a client base along with you. Otherwise, there's always somebody younger, cheaper, with more recent training to fill rank-and-file jobs.

    One indirect route to a job that I've seen several guys take is to start their own free-lance business, and then get "acquired" by a larger firm.
  • ohioguy12

    Posts: 2024

    Jul 10, 2011 5:55 PM GMT
    I work in broadcast news, and thought about the PR route also, but everyone tells me that once you're in PR, it's hard to get back into broadcast news. So think long and hard before you go down that road.
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    Jul 10, 2011 5:59 PM GMT
    I use to work in network broadcast news, but I was in marketing. I think you can transition easily to PR. Have you thought about working in the PR dept of a company, vs. a PR agency?

    I have done PR as part of my job. It was never my favorite things. But thats me. I am just not outgoing enough to be a good PR dude.