I don't blame consumers. It has gotten crazy the last couple of years. I have had a green business for 11 years now and seeing companies like Clorox coming out with a environmentally friendly products under the Chlorox brand really ticks me off.
Organic products are always going to be more expensive unless the government decides to tax environmentally bad raw materials to put them on a more even scale. Organic products do not rise in price any faster than any other products.
There was another little green boom in the mid 90's (large companies were not involved then). And most of the companies went under because people said they cared at the time but were not willing to pay more. Today, we have more people with higher incomes and more people are willing to pay more. Seeing the huge companies get into it makes me wonder if they will stick with it when they figure out that they are now making near as much money with them as the other products. They have to keep their shareholders happy.
My turnover of products is on the low side (I don't do foods) but I accept that as part of the business model. I never went into it to make a bunch of money. I did it because I wanted to make a living doing something that I care about.
I do find it funny how some of my customers think that the green industry is brand new. But I love how excited some of them get about taking steps to make a difference. For people that care, just do the best you can. If something is too much for you, find an alternative that will work for you.