A&F to JS 'The Situation: 'Take it OFF'

  • SomeSiciliano...

    Posts: 543

    Aug 17, 2011 2:44 PM GMT

    Abercrombie thinks that having their logo smeared all over 'Jersey Shore' is hurting their brand. Hmmmmmm......

    http://www.usatoday.com/money/industries/retail/2011-08-17-abercrombie-jersey-shore_n.htm
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    Aug 17, 2011 3:02 PM GMT
    A&F should understand that having an egotistical "The Situation" bear his unscrupulous mug with any product would in my opinion forever connect that brand label with douchiness.

    I'm sure A&F can find a more socially acceptable replacement . . .
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    Aug 17, 2011 3:06 PM GMT
    I fuck'n hate that horrible show along with the A-lisp!!! It makes me angryicon_twisted.gif
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    Aug 17, 2011 3:13 PM GMT
    This is definitely a case of "the pot calling the kettle black."

    Both are incredibly trashy.
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    Aug 17, 2011 3:26 PM GMT
    NakedBudd saidThis is definitely a case of "the pot calling the kettle black."

    Both are incredibly trashy.


    Yes but A&F Doesnt want to be trashy anymore hence trying to separate itself from the Jersey Shore.

    Who really does want to be associated with Jersey Shore?
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    Aug 17, 2011 3:27 PM GMT
    AnF targeted a specific demographic, and The Situation is part of that demo. So they should shut up.
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    Aug 17, 2011 3:39 PM GMT
    JackNWNJ saidAnF targeted a specific demographic, and The Situation is part of that demo. So they should shut up.



    EXACTLY. I've never once bought anything A&F because I don't feel the need to wear the gay uniform. And the fact that this "straight" douche bag likes wearing their cheap crap only makes me hate it more. Wearing any brand name on your chest looks retarded in my opinion anyway. If I'm going to wear a stupid logo on my chest, you had damn well give it to me for free, and even then I'm probably not going to wear it.
  • groundcombat

    Posts: 945

    Aug 17, 2011 3:47 PM GMT
    I'm surprised they haven't already made similar deals with Blacks, Asians, Latinos, dudes over 30 or over 160 lbs. A&F is so into their white preppy image I wouldn't put it past them. Financially, they should be thrilled to be associated with anything remotely relevant these days. What a cheap publicity stunt.
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    Aug 17, 2011 4:16 PM GMT
    A&F%20BLACK%20THE%20FITCHUATION%20PRINT%

    Ironically they sell THIS shirt... seems counter to their statement.

    AHH marketing... any publicity is good publicity.
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    Aug 17, 2011 4:16 PM GMT
    viitz saidWell, we all know how strict they are with their "look" policy. icon_rolleyes.gif

    Abercrombie “Banishes” Girl With Prosthetic Arm To Storeroom Because She Doesn’t Fit The “Look Policy”

    Old story, but that was the reason I swore off A&F.
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    Aug 17, 2011 4:36 PM GMT
    can_duathlete said
    NakedBudd saidThis is definitely a case of "the pot calling the kettle black."

    Both are incredibly trashy.

    Yes but A&F Doesnt want to be trashy anymore hence trying to separate itself from the Jersey Shore.

    Who really does want to be associated with Jersey Shore?

    I sure don't! And my family lived in New Jersey for 350 years. With summer homes on the Jersey Shore where I vacationed from the early 1950s.

    But THIS Jersey Shore? White trash trashes wherever they go. They ruined the image of New Jersey (that's my job). Then they trashed South Beach, and now they're trashing what -- Italy? I hope some Italian hits them right in the face with a lasagna. I doubt Europeans will put up with their bad American behavior. There used to be a popular term some 50 years ago, the "Ugly American" and I think these clowns are about to revive it.
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    Aug 17, 2011 4:44 PM GMT
    I can understand why they would not want an ugly,retarded,talentless,30 year old wearing the clothing on tv.
    You can wrap a turd in gold leaf,but it's still a fuckin' turd.
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    Aug 17, 2011 4:59 PM GMT
    JackNWNJ saidAnF targeted a specific demographic, and The Situation is part of that demo. So they should shut up.



    Haha, yeaaah.
    Plenty of cool people wear A&F, however there is a sizable contingent of douches who wear it.
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    Aug 17, 2011 5:01 PM GMT
    As long as A&F continues to run in apparel business and portray themselves as 'clean cut 'american' goodness'...We will see the company's prejudices continue....

    icon_mad.gif
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    Aug 17, 2011 5:04 PM GMT
    This is news??

    A&F sucks, end of story.

    I got over their "look" after my first year of college.... *yawn*

    I'm actually shocked that they are relevant at this point....
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    Aug 17, 2011 5:10 PM GMT
    They should have paid to taze him while wearing A&F. That would have been good publicity.
  • tongun18

    Posts: 593

    Aug 17, 2011 5:15 PM GMT
    I hate anticrombie & bitch. I hate the d-bags of Jersey Shore. They deserve each other. But not the tons of money they rake in... Sometimes I hate our culture and society.
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    Aug 17, 2011 5:27 PM GMT
    Abercrombie drops 7% after 'Jersey Shore' diss
    NEW YORK (CNNMoney) -- A day after dissing The Situation, the situation for clothing retailer Abercrombie & Fitch's stock is not pretty.
    The stock price for Abercrombie & Fitch (ANF) fell nearly 10% Wednesday. It was the first trading session after the clothing retailer offered "The Jersey Shore" star Michael "The Situation" Sorrentino and other members of the hit MTV reality show "substantial payment" if they stopped wearing Abercrombie-branded clothes.

    But what more likely moved the stock was a retreat from a recent run-up after the company reported earnings that beat analysts' expectations, and gave tepid comments about its outlook.

    Abercrombie & Fitch reported a sales increase of 23% in the quarter ended July 30, to $917 million. Even more dramatically, it reported a 64% surge in net profit to $32 million, or earnings of 35 cents per share.

    That's significantly more than the 27 cents forecast by John D. Morris, senior retail analyst for BMO Capital Markets.

    Morris said Wednesday's sell-off was due largely to management's guarded comments with analysts, especially coming after recent stock gains.

    "Management's tone was cautious, and that creates an air of uncertainty," he said. "In this fearful macro backdrop, investors don't like that."

    But Morris doesn't have a problem with management's reticence, referring to it as "prudent."

    As for the situation with The Situation, Morris had words of praise for the way Abercrombie & Fitch put itself in the spotlight by capitalizing on its association with a celebrity.

    Cashing in on 'Jersey Shore' fame

    "With respect to The Situation, Abercrombie & Fitch saw an opportunity to get some advantageous publicity during the all-important back-to-school season," said Morris, who does not own stock in the company. "It's definitely a good water-cooler conversation."

    On Tuesday, Abercrombie & Fitch released the following statement regarding The Situation: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."

    The retailer said it has also "extended this offer to other members of the cast."

    http://money.cnn.com/2011/08/17/news/companies/abercrombie_jersey_shore/

    What a deceiving headline...hhahaha
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    Aug 17, 2011 5:32 PM GMT
    gibby320 saidA&F%20BLACK%20THE%20FITCHUATION%20PRINT%

    Ironically they sell THIS shirt... seems counter to their statement.

    AHH marketing... any publicity is good publicity.


    I hate Jersey Shore and A&F, but that shirt made me LOL so hard IRL! icon_lol.gif