Readers Don’t Care About Website Reader Comments

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    Aug 22, 2011 10:17 PM GMT
    Two-Thirds of Digital Content Readers Don’t Care About Website Reader Comments

    Some of the most vile, disgusting, and utterly nasty comments ever uttered by human beings somehow find a home in the message boards of our favorite websites.

    As it turns out, if you don’t have anything nice to say… then you should probably join others in the same boat and begin commenting beneath the articles on you read online.

    Fortunately, however, it appears a growing number of online readers are beginning to totally ignore these venom-filled comments.

    “I’ve often wondered about the value of website comments, which all-too-often are an ill-informed, venomous echo chamber populated by the same handful of trolls,” Matt Carmichael of AdAge writes.

    According to the findings of this month’s Ad Age/Ipsos Observer American Consumer Survey, reader comments posted online are beginning to lose general reader interest.

    Nearly two thirds of site visitors are now “uninterested in having comments, photos and videos” mixed in with the news content from the staff reporters and editors of their chosen online publications. Translation: message board trolls and your run-of-the-mill verbal attack artists are driving away readers in droves.

    Six in ten readers almost always find the nature of reader comments offensive, and “roughly the same number feel that publishers should do more to monitor the comments on the site.”
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    Aug 22, 2011 10:21 PM GMT
    I try my best to comment in regard to the subject of the thread. I do not find it fulfulling to blast others opinions. An intelligent discussion about the subject is what it should be about.
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    Aug 22, 2011 10:25 PM GMT
    Reminds of today's animals being dicks: a lot of people need to get this cat:

  • cyclone

    Posts: 46

    Aug 23, 2011 12:59 AM GMT
    I don't mind comments. I think they are fine. While I agree that they can sometimes be nasty, other times they are nice and/or informative. I also like reading other peoples point of view on things other than what's in the content. Some comments make me laugh. Some make me think. Some give me alternatives to what's in the content. For instance, I was watching a YouTube video on a particular multivitamin. But someone wrote a comment mentioning another vitamin that is organic. So, I did a YouTube search for the other vitamin and actually became interested in that vitamin instead of the one I was watching in the first YouTube video. I would never want comments to go away. Freedom of speech, but watch what you say. There will always be trolls online and offline. In the rare times that i leave comments on sites, I stay on topic and try not to offend anyone.