AARP is trying to get some penetration (excuse the expression) into the GLBT community. Greater membership numbers give them greater political clout. It also helps with their insurance and buyer programs. It will be interesting to see if they experience a sufficient membership drop due to this AFA campaign, or if the GLBT gain will balance it out.
But what AARP is to many members is a group buying plan, of insurance and other goods & services, as well as a political lobbying group. I think a senior would have to consider twice before declining the AARP benefits that many receive. Or is AFA looking to get into that business itself?
At the same time, logic is not a strong suit of many seniors. Look at those who have become angry Teabaggers, running around protesting taxes that only apply to the wealthy, while their own tax & income situation deteriorates. And clamoring to curtail social services that benefit them more than anyone else.
As a personal aside, when I was turning 50 in 1999 I got an AARP solicitation in the mail. How a private organization knew my exact birthdate, and a relatively new mailing address at that time (6 months) rather surprised me. I suspected they had illegal access to Federal data bases. As a consequence I declined to join.