Oct 19, 2011 1:39 AM GMT
Given the results of a survey released this month by Deloitte, it seems shocking that automakers are willing to risk it on the development of electric vehicles.
Deloitte's study, titled "Unplugged: Electric vehicle realities versus consumer expectations," suggests that consumers across the globe are unwilling to compromise when it comes to electric vehicles. Turns out, the vast majority of those surveyed weren't willing to accept an electric vehicle's limited range, high sticker price or the inconvenience of waiting for it to recharge.
Deloitte surveyed 13,000 consumers from 17 countries in Asia, Europe and North America. The most shocking bit of data, perhaps, is Deloitte's discovery that less than four percent of consumers would be satisfied with today's electric vehicles. Of course, companies selling electric vehicles would probably be very excited to have a four percent market share, but that's another issue.
The problem is that even though most drivers commute less than 50 miles a day, the majority of survey respondents illogically want electric vehicles that can go hundreds of miles. For example, Deloitte says that, in the U.S., 63 percent of the respondents would be satisfied with a range of 300 miles. Even more out of touch with reality is that respondents believe a 300-mile electric should carry a price tag that's right in line with today's fossil fuel vehicles.
But the demise of the electric vehicle might not even be related to its own inherent deficiencies. According to Deloitte, if the fuel efficiency of gasoline or diesel automobiles "consistently hits 75 mpg, interest in pure battery electric vehicles falls off the cliff."