Benetton's Unhate Campaign controversy - World leaders kissing

  • disasterpiece

    Posts: 2991

    Nov 17, 2011 5:04 AM GMT
    Created to oppose and undermine hate culture, the Unhate Foundation will engage in the development of campaigns aimed at exorcising the “fear of the other”.

    The Benetton's "Unhate" campaign has been launched in Paris on Wednesday. It's a series of six images showing world leaders, including Obama and Venezuela's Hugo Chavez, France's Nicholas Sarkozy and Germany's Angela Merkel, and Israel's Benjamin Netanyahu and Palestine's Mahmoud Abbas, in a mouth-to-mouth kiss. One photo features the Pope in a lip-lock with Ahmed al-Tayeb, Sheikh of the Al-Azzhar mosque.

    Benetton scion Alessandro Benetton, executive deputy chairman of the group, who unveiled the campaign in Paris on Wednesday before the world media, maintained that images were meant to promote the idea of "unhate" ("which is not as utopian as love") and should not be seen in the physical or sexual context. "The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders...we consider them 'conception figures' making a statement of brotherhood with a kiss," he said in an interview.

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    Besos-Pol%C3%A9micos-Benetton-Burbujas-D

    What do you think ?
  • disasterpiece

    Posts: 2991

    Nov 17, 2011 5:49 AM GMT
    The Vatican already protested, and I think the ad with the Pope has been censored and retired from the campaign.
  • disasterpiece

    Posts: 2991

    Nov 17, 2011 2:11 PM GMT
    And also, they don't really look like they're "peace, let's be friend" kissing. They really look like they're making out. Nonetheless, it's still not very arousing icon_confused.gif
  • Posted by a hidden member.
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    Nov 17, 2011 2:26 PM GMT
    Awww... especially the one with Angie and Szarko! (Is it wrong to find him hot?)

    But the Pope ... so wrong. Who -- WHO? -- could ever imagine Ratzi being intimate with a man?!
    I mean, not a dude that's old enough to ... to have facial hair -- and a lawyer!

    The campaign is doing what it was intended to though:
    put the Benetton name back into the collective consciousness.
    And just in time for the holidays. Ain't that sweet of them?
  • Posted by a hidden member.
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    Nov 17, 2011 2:51 PM GMT
    Sky News is reporting that the Vatican has decided to take legal action against the clothing company. This could get interesting...
  • He_Man

    Posts: 906

    Nov 17, 2011 3:30 PM GMT
    Hahaha.... Oh, my, that made me feel just a little uncomfortable seeing this.

    I can see it now. The picture with Obama and Chavez kissing will become the new RNC's postcard that they will send out during the 2012 election. It'll read, "See, Obama really does love socialism and dick-tators!" icon_lol.gif
  • Posted by a hidden member.
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    Nov 17, 2011 3:47 PM GMT
    Interesting pics, but the kisses are appearing to be sexual/romantic and not peace and friendship. Pics of them hugging would have been effective, so I suspect they took a stab at stirring up controversy and applied a little titillation.
  • Posted by a hidden member.
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    Nov 17, 2011 3:56 PM GMT
    I think it's great!
  • CuriousJockAZ

    Posts: 19129

    Nov 17, 2011 4:11 PM GMT
    Something about this is just all kinds of wrong. Something tells me that heads will roll before this is over. Photoshopping of famous people is just wrong!

    ToddGeorge.jpg
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    Nov 17, 2011 5:02 PM GMT
    Oxus saidAwww... especially the one with Angie and Szarko! (Is it wrong to find him hot?)


    I LOVE the photo of Merkel and Sarkozy!! They basically look adorable.
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    Nov 17, 2011 6:37 PM GMT
    One time I had a threesome with an African American guy and a Middle Eastern guy and I felt just like a Benetton ad.
  • Posted by a hidden member.
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    Nov 17, 2011 6:40 PM GMT
    Obama looks like such a prude...
  • metta

    Posts: 39118

    Nov 19, 2011 7:51 AM GMT


    White House slams Benetton’s Obama kissing ads

    http://www.rawstory.com/rs/2011/11/17/white-house-slams-benettons-obama-kissing-ads/#.TsaM3H7ygoA.facebook
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    Nov 19, 2011 8:23 AM GMT
    Fucking stupid.