Nov 17, 2011 5:04 AM GMT
Created to oppose and undermine hate culture, the Unhate Foundation will engage in the development of campaigns aimed at exorcising the “fear of the other”.
The Benetton's "Unhate" campaign has been launched in Paris on Wednesday. It's a series of six images showing world leaders, including Obama and Venezuela's Hugo Chavez, France's Nicholas Sarkozy and Germany's Angela Merkel, and Israel's Benjamin Netanyahu and Palestine's Mahmoud Abbas, in a mouth-to-mouth kiss. One photo features the Pope in a lip-lock with Ahmed al-Tayeb, Sheikh of the Al-Azzhar mosque.
Benetton scion Alessandro Benetton, executive deputy chairman of the group, who unveiled the campaign in Paris on Wednesday before the world media, maintained that images were meant to promote the idea of "unhate" ("which is not as utopian as love") and should not be seen in the physical or sexual context. "The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders...we consider them 'conception figures' making a statement of brotherhood with a kiss," he said in an interview.
What do you think ?
The Benetton's "Unhate" campaign has been launched in Paris on Wednesday. It's a series of six images showing world leaders, including Obama and Venezuela's Hugo Chavez, France's Nicholas Sarkozy and Germany's Angela Merkel, and Israel's Benjamin Netanyahu and Palestine's Mahmoud Abbas, in a mouth-to-mouth kiss. One photo features the Pope in a lip-lock with Ahmed al-Tayeb, Sheikh of the Al-Azzhar mosque.
Benetton scion Alessandro Benetton, executive deputy chairman of the group, who unveiled the campaign in Paris on Wednesday before the world media, maintained that images were meant to promote the idea of "unhate" ("which is not as utopian as love") and should not be seen in the physical or sexual context. "The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders...we consider them 'conception figures' making a statement of brotherhood with a kiss," he said in an interview.
What do you think ?
