Call of Duty: Modern Warfare 3 Grosses $775 Million in First Five Days (Harry Potter Deathly Hollows P2 Grossed $483.1 Million in Opening Week)

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    Nov 18, 2011 4:26 AM GMT
    Incredible. Am guessing it costed far more to make any one of the Harry Potter series. Power is shifting in Hollywood and how we are spending our entertainment dollars is changing.

    How big is the latest “Call of Duty” release? $775 million.

    That’s the value of sales of “Call of Duty: Modern Warfare 3” in just the first five days, smashing numerous entertainment sales records. Last year’s “Call of Duty: Black Ops” sold $650 million in game copies in the same timeframe.

    For comparison, the most successful movie launch was this year’s “Harry Potter and the Deathly Hallows – Part 2” with a $483.1 million opening week.

    "With $775 million of sales of “Call of Duty: Modern Warfare 3” in its first five days, “Call of Duty” has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO of Activision Blizzard.

    The launch was also the best video game launch for retailers including, Best Buy, GameStop, Target and Walmart.

    Some other interesting stats: 7 million hours of multiplayer hours were logged, 3.3 million unique players played the game, and 3.3 million users were concurrently playing on Xbox Live – all on the launch day of Nov. 8.

    In other news, Dusty Welch and Chris Archer, former developers on the “Call of Duty” franchise, have started their own game studio in Bellevue. According to the Seattle Times, U4iA Games is developing an "online-only, hardcore fremium, first-person social game."
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    Nov 18, 2011 2:34 PM GMT
    Impressive, but only until you realize the game retailed for $59.99, and a Harry Potter ticket was, at most, $15 (if you're discussing BluRay sales, most stores had it for 19.99 the first weekend). The profit margins are completely off between the two, so it's a little wrong to compare the mediums.