Nov 29, 2011 3:51 PM GMT
he U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year, according to cloud-based analytics findings by IBM (NYSE: IBM). IBM's findings expand on the company's earlier report that Thanksgiving Day 2011 saw a record number of online retail sales that set the stage for a strong Black Friday.
Consumer Spending Increases: Online sales were up 33.0 percent over 2010, with consumers pushing the average order value up from $193.24 to $198.26 for an increase of 2.6 percent.
Shopping Peaks at 11:05am PST/2:05pm EST: Consumers flocked online, with shopping momentum hitting its highest peak at 11:05am PST/2:05pm EST. Consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
Mobile Sales and Traffic Grows: On Cyber Monday, 10.8 percent of people used a mobile device to visit a retailer's site, up from 3.9 percent in 2010. Additionally, mobile sales grew dramatically, reaching 6.6 percent on Cyber Monday versus 2.3 percent in 2010.