Wonder what`s you guys take on this ad(with a gay kiss)

  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 2:26 AM GMT
    http://www.guardian.co.uk/media/2008/jun/16/advertising3?gusrc=rss&feed=media

    http://www.youtube.com/watch?v=NrXLlYweows

    I`m a little bothered by the whole refered to as "the mom" thing,but all in all quite refreshing.

    Edit:And it had been pull off the air....
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 2:33 AM GMT
    Heinz is set to challenge some viewer expectations with a light-hearted TV campaign that features two men sharing a kiss.

    The TV commercial, which promotes a new range of dressing called Heinz Deli Mayo, breaks tonight and will be supported by a press campaign.

    Heinz' new ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

    The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent dressed in a deli serving outfit who they refer to as "mum".

    When their father goes to get his sandwich he says to mum in the kitchen "See you tonight love".

    However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

    The TV ad is the first by Heinz's new ad agency AMV BBDO since it won the £10m a year UK business last year.

    AMV BBDO said that the concept behind the campaign is that the product tastes so good "It's as if you have your own New York deli man in your kitchen".

    The TV campaign will run for five weeks and be supported by press ads of the deli chef and the strapline "Give your BLT a little NYC".
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 7:36 AM GMT
    http://www.guardian.co.uk/media/2008/jun/16/advertising3?gusrc=rss&feed=media
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 11:23 AM GMT
    thanxicon_wink.gif
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 1:32 PM GMT

    "Hey! Ain't you fogettin somethin?" LOL, loved it, but this commercial isn't really doing much for us.

    It's really an acted out metaphor, mom is the New York Deli man, so it's still mom. If this commercial was really a groundbreaker for us, it would have just been a male couple with children.

    Still cute though, mom was hot.
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 1:51 PM GMT
    I agree it is a cute commercial, but its not really a major move. it shows a level of comfort in my opinion tho
  • Laurence

    Posts: 942

    Jun 18, 2008 2:11 PM GMT
    Agreed with the guys above. It's not really a Gay themed commercial.

    However any ad that shows two guys kissing on national TV can't be a bad thing.

    Lozx
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 2:43 PM GMT
    I didn't really get how the two men kissing related to the mayo until I realized that it was a New York accent and that he was a Deli chef.

    I'm not sure most people will get it, the connection seems a bit far reaching, or am I just slow? haha

    still cute tho

  • Jun 18, 2008 2:56 PM GMT
    I thought the message was pretty obvious. I think it was a cute commercial.
  • acrojock10

    Posts: 71

    Jun 18, 2008 3:07 PM GMT
    Oh COME ON! It's the BRITS!
    They love us queens!
  • acrojock10

    Posts: 71

    Jun 18, 2008 3:08 PM GMT
    That commercial is absolutely adorable though... good job Heinz
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 3:51 PM GMT
    well according to the ad agency, it's not meant to be a homosexual couple per se. it's basically saying his wife turns into a NY deli guy cuz she's using mayo. though, while they claim it's not meant to be gay... umm, it's guys kissing... and a relationship kiss too.

    this kid's down with it.
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 3:56 PM GMT
    Great ad and cool concept. DeNiro makes a great deli man. Don't see it as a gay step. I fear that in America people would... new puritans..
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 5:29 PM GMT
    nice attempt, but that was straight people who wrote that commercial. is that how they think we are??
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 6:29 PM GMT
    its cool and all but also very pointless
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 6:59 PM GMT
    jprswim saidnice attempt, but that was straight people who wrote that commercial. is that how they think we are??


    av8tor2005its cool and all but also very pointless


    think who are? who dresses up in full "i work in a deli" uniform in the house. this ad had nothing to do with gay rights or gay stereotyping. They used a British family to make sure there's an emphasis on singling out the "Mum" as a new yorker. had they been advertising a new pink vodka flavoured ketchup and made the "Mum" and man in drag, then i think you woulda said the same comment yet been more offended by it.

    granted they could've made it clearer that it's not meant to be a gay couple as the emphasis, but this is gonna create huge WOM advertising for the brand as a whole. I doubt Heinz even cares about which product this ad was promoting, as long as people start looking it up on Youtube, and remember the name Heinz.

    from a marketing perspective, this ad is spot on.
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 7:05 PM GMT
    nice .. this homosexuality thing is getting in fashion .. and resamble the modernity ..
    But I didn't like the idea that in gay marriage one of the men have to be the "wife"...
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 7:25 PM GMT
    GHoSTa saidnice .. this homosexuality thing is getting in fashion .. and resamble the modernity ..
    But I didn't like the idea that in gay marriage one of the men have to be the "wife"...

    They arent gay married, the wife is replaced by the new york deli man to show the authenticity of the mayo
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 7:27 PM GMT
    It's a great ad...genius almost (okay maybe not). I agree with what's been said here, it's not about a homosexual couple at all. Just that the NYC Deli Man has replaced Mom.
  • kinetic

    Posts: 1125

    Jun 18, 2008 8:05 PM GMT
    Its definitely not supposed to be a gay couple.
    And HOLY SHIT! -I think that was DeNiro! Awesome!
  • Posted by a hidden member.
    Log in to view his profile

    Jun 18, 2008 9:01 PM GMT
    It's cute. Try not to view it as social commentary, but as entertainment. The spot's concept could be one of two approaches:

    * A male/male couple parenting two young children and the very hetero roles they've assumed (less likely)

    * The traditional mother role replaced with a stereotypical deli chef, who for the purposes of the stereotype, is a man (more likely)

    The second concept strikes the viewer as abnormal, not only because "mom" is male, but "mom's" traditional role as chef is recognized by a tradesman icon.

    Ahhh advertising. Can't wait to be back in the saddle.
  • tokugawa

    Posts: 945

    Jun 18, 2008 11:23 PM GMT
    For a treasure trove of these ads, some good, some bad, see:

    http://www.commercialcloset.org
  • badtouch

    Posts: 67

    Jun 24, 2008 10:20 PM GMT
    Alas:

    Heinz pulls ad showing men kissing

    http://www.guardian.co.uk/media/2008/jun/24/asa.advertising

    Heinz has withdrawn its Deli Mayo TV ad that featured two men sharing a kiss and apologised to viewers after the advertising regulator received about 200 complaints that it was offensive and inappropriate.

    The Heinz Deli Mayo ad has been pulled after less than a week on air after viewers complained to the Advertising Standards Authority that it was "offensive" and "inappropriate to see two men kissing".

    Other complaints include that the ad was "unsuitable to be seen by children" and that it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers.

    "It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it," said Nigel Dickie, director of corporate affairs for Heinz UK.

    Dickie added that the campaign for the new Heinz Deli Mayo product, which was due to run for five weeks, was meant to be humorous and that the company apologised to anyone who felt offended.

    The TV ad is the first by Heinz's new ad agency AMV BBDO since it won the £10m-a-year UK business last year.

    AMV BBDO said that the concept behind the campaign is that the product tastes so good, "It's as if you have your own New York deli man in your kitchen."

    Heinz's ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

    The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent, dressed in a deli serving outfit, who they refer to as "mum".

    When their father goes to get his sandwich he says to mum in the kitchen: "See you tonight love."

    However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

    The Heinz TV ad carried an "ex-kids" restriction, meaning it cannot be shown in or around children's programming, because Heinz Deli Mayo falls foul of Ofcom's TV ad restrictions relating to products that are high in fat, salt and sugar.

    The ASA has not yet decided whether to investigate the complaints about the Heinz ad.

    Heinz said it made the decision to stop airing the ad on Friday.
  • Posted by a hidden member.
    Log in to view his profile

    Jun 25, 2008 12:20 AM GMT
    Thanx,I`m just about to post that.
  • joggerva

    Posts: 731

    Jun 25, 2008 6:57 PM GMT
    Realjock just put up an article about this with a link to a petition that you can sign to reverse the decision to pull the ad.

    http://www.realjock.com/article/1159