Not dead to me.
I think there's a difference between taking care of yourself and obsessing over it.
There's the difference between what you've accomplished in your physique, intellect, altruism, and being proud of something you didn't accomplish such as your facial structure.
There's the difference between personal growth and the trying to match yourself to whatever the media is bombarding you with on a minute by minute basis. Gay culture advertises with naked men because it sells products. That aspirational approach is something many are not taught to be aware of. "If I buy those new 2-xist underwear, I'll be as sexy as the model in the picture."
Conversely, if you devote all your time and effort into looking as spectacular as possible, you will have tremendous deficits in what makes a great man. If however, that simple an approach to the way that you live gets you all the sex you want with all the men you want and that's enough; well then, enjoy your life until age deprives you of it, and any substantial life skills you could have been developing have left you spiritually* bankrupt, angry and alone (friendless), blaming the rest of the world for your own intellectual, cultural and spiritual* laziness.
* I don't mean in the religious sense, although if that's what you wish to ascribe to it, feel free.