Slaves of Corporate Marketing

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    Jul 01, 2008 7:23 PM GMT
    There are dozens of guys on this site whose screen names include some incarnation of Abercrombie, A&F, Hollister, etc. It's bad enough that you pay double the price for a cheap ass T-shirt that will gain you acceptance with your peer group just because it has some corporate logo emblazoned across it in BIG bold letters. But why do you feel the need to self-identify with a mass marketed product? What's up with you guys? Are you really so insecure that you'd rather identify yourselves to us by the corporate labels you wear than with what you've got underneath?

    At my gym there's a guy who has the Nike Swoosh tattooed on his arm. He says his entire college football team has the same tattoo. No sponsorship deal or anything; they just decided they wanted to identify themselves with a corporate logo. The thought of it sickens me. But it's not really very different from someone introducing themselves on a website as "A&Fdude". Is it?

    Call me old fashioned, but to me there's nothing hotter than a gorgeous guy in a plain white or black T, with nothing written on it at all.
  • ShawnTX

    Posts: 2484

    Jul 01, 2008 7:29 PM GMT
    I totally agree. I remember being in junior high and the Club Monaco sweater was 'the thing' to wear. Everyone just had to have one because everyone else was wearing them. I thought they were ugly so I never bought one. I remember one girl looking disgusted at me, commenting on how I was a loser for not having one. I looked around the room, at everyone wearing it but me, I told her she was the loser for not having the brains to dress herself.

    Then in highschool is was the same thing but with the GAP sweater with huge GAP lettering, even uglier than the Club Monaco. I pointed out to everyone that they're just advertising that they can't afford designer clothing.
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    Jul 01, 2008 7:39 PM GMT
    I could imagine getting a corporate logo tattoo if it was my own company. Otherwise...ick.
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    Jul 01, 2008 8:05 PM GMT
    It's all about image. Abercrombie & Fitch has done an extraordinary job marketing their image of masculinity, sex, and athleticism to males. Basically, the company turned their merchandise into a status symbol.

    It's what "popular" people wear.

    It's what "preppy" people wear.

    And you're right riptjock, some people buy it for acceptance with a peer group. Perhaps this could be the insecurity expressed by some gay men. All they want to do is fit in.

    It's a peer group in which I don't need to belong, so, I don't buy Abercrombie or Hollister or any other clothing brand that feels the need to turn people into walking advertisements.
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    Jul 01, 2008 8:12 PM GMT
    I have a few cheap Hanes t-shirts that I wear for working around the house, but the cotton is nowhere near as high quality as in the Ralph Lauren t-shirts I usually wear. In fact, just now, I couldn't remember if my cheap tees were Hanes or Fruit of the Loom, so I started feeling down my stack of white t-shirts, and it was obvious, by touch alone, when I hit one of the cheapies. I have no idea about the quality of A&F or Hollister, but Ralph Lauren's t-shirts are great quality and worth the premium price.
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    Jul 01, 2008 8:47 PM GMT
    Meh, though i usually dont wear any A&F or Hollister, etc., i do really like Element & Hurley and all those other "Pac Sun" type clothing brands.

    If people want to spend their money on pricey clothes, i dont see that as being a problem. It's there money afterall =)

    p.s. and if any of my friends saw me wearing Abercrombie, they would probably laugh themselves to death icon_razz.gif
  • josephmovie

    Posts: 533

    Jul 01, 2008 9:18 PM GMT
    If you ask me it’s just a young guy thing. I think the majority of people are brand conscious in their teens/twenties because you tend to have a high disposable income then and are more concerned with what people think of you. No big deal, just one of those stages that most people go through.

    But I have to agree the tattoo thing is pretty dire. Not just from a corporate point of view, but also from a social point of view. Isn’t anyone on that team strong enough to be an individual? Surely not everyone thought it was a great idea.
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    Jul 01, 2008 9:22 PM GMT
    Hmm... I thought Phil Knight was tattooing everyone in Eugene as part of the new stadium deal.

    Actually, it's getting really hard to find decent sportswear that doesn't have a logo on it. I sometimes go to great lengths to find it. Sometimes I think about sending a monthly invoice to some of those sportswear companies, for the advertising space they've used on my body.
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    Jul 01, 2008 10:03 PM GMT
    riptjock saidThere are dozens of guys on this site whose screen names include some incarnation of Abercrombie, A&F, Hollister, etc. It's bad enough that you pay double the price for a cheap ass T-shirt that will gain you acceptance with your peer group just because it has some corporate logo emblazoned across it in BIG bold letters. But why do you feel the need to self-identify with a mass marketed product? What's up with you guys? Are you really so insecure that you'd rather identify yourselves to us by the corporate labels you wear than with what you've got underneath?

    At my gym there's a guy who has the Nike Swoosh tattooed on his arm. He says his entire college football team has the same tattoo. No sponsorship deal or anything; they just decided they wanted to identify themselves with a corporate logo. The thought of it sickens me. But it's not really very different from someone introducing themselves on a website as "A&Fdude". Is it?

    Call me old fashioned, but to me there's nothing hotter than a gorgeous guy in a plain white or black T, with nothing written on it at all.


    I have a stuffed moose named Fitch, My boyfriend gave him to me for Christmasicon_rolleyes.gif

    Seriously the world is over complicated and people over stimulated. They need help from corporate marketing to define their identity what is the harm and why does it offend you so much? The best branding builds a personal relationship with the consumer and evoke personal involvement in the product. The days of marketing products are over you have to market a lifestyle.

    Here's the problem I have with your analysis.

    people have been aligning themselves with branding of a lifestyle they desire to be associated with this has been going on for centuries. The difference between aligning themselves with A&F as opposed to.

    A country, A religon, A culture, A sport, A form of art or music, Another person, A TV series.

    It can't be corporate because at the end of the day you can make money off of every one of the above.

    Here's the hard facts, A corporations will design and market a product to what it's customers desire. A corporation isn't telling me what to think, I'm telling that I want a heavily branded product, with elitist distribution and pricing that seems exciting, edgy and has sex appeal.

    In regards to the Nike tatoo, Nike is the greek goddess of sport and personification of victory and triumph. that has many symbolic meanings beyond simply a corporation. The individual and the company happen to share the same ideals and goals. I don't see that as negative or shallow. The person could tatoo their life ideals on their back but such things are too complex hence symbolism




  • Posted by a hidden member.
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    Jul 01, 2008 10:23 PM GMT
    If the kid thought on his feet he could have just made a reference to its Greek origin and not just come out and basically say "yeah...me and my pigskin buddies are slaves to corporations...and we have the (pseudo)indelible mark to prove it"
  • Posted by a hidden member.
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    Jul 01, 2008 10:35 PM GMT
    I'll only wear it if it makes my hips look slim.
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    Jul 01, 2008 10:48 PM GMT
    Only suckers pay money to let a corporation use them as a billboard.
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    Jul 01, 2008 10:49 PM GMT
    I have a custom-made burlap shirt with the marking "Product of Idaho".

    I love branding.
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    Jul 01, 2008 11:02 PM GMT
    mickeytopogigio saidI'll only wear it if it makes my hips look slim.


    They don't, so you shouldn't wear clothes at all. icon_lol.gif

    My roommate gave me a A&F shirt recently...I wonder what he would say if he found out I tossed it in a bag that went to the Salvation Army? icon_wink.gif

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    Jul 01, 2008 11:13 PM GMT
    AMT87 said..the world is over complicated and people over stimulated. They need help from corporate marketing to define their identity


    A person's "world" is mostly all inside their own head. I.e. we make our own worlds.

    Which is a feature. Cause then I don't have to live in the world inside your head which says I need help from corporate marketing to define my identity cause I'm overstimulated from being overcomplicated.

    The world in my head thinks your world is amusing -- like The Simpsons. I'm sure your world thinks the same of mine. Again, a feature for both of us icon_smile.gif
  • GQjock

    Posts: 11649

    Jul 01, 2008 11:22 PM GMT
    We're all incarnations of the corporate media in some form or another

    we all don't workout and strive for that perfect "V" shaped torso because we want to live longer
    we do it because we want to look like the hot guys we see
    on the pages of our favorite fitness or fashion magazine

    and when you put on that tight white tee shirt and jeans?
    where'd you get the idea that that looks good?
    Our idea of what's hot and what isn't is all formed by media consensus
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    Jul 01, 2008 11:25 PM GMT
    jprichva saidI have a custom-made burlap shirt with the marking "Product of Idaho".

    I love branding.


    Here on the Warshington/Idaho border, we make them dirrrty inbred 'Hos wear them there shirts so's we don't get 'em misstaked fer one of our own. Keeps the cretin's separate, it does. If we could brand 'em, we surely would.

    My favorite shirt is a teeshirt that just reads "I'm a smart one." Then there's a picture of a donkey. Yup. That's me.
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    Jul 01, 2008 11:33 PM GMT
    Just don't try that joke with anyone from North Idaho, muchmore. They don't get it. icon_wink.gif
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    Jul 01, 2008 11:36 PM GMT
    iguanaSF said

    A person's "world" is mostly all inside their own head. I.e. we make our own worlds.

    Which is a feature. Cause then I don't have to live in the world inside your head which says I need help from corporate marketing to define my identity cause I'm overstimulated from being overcomplicated.

    The world in my head thinks your world is amusing -- like The Simpsons. I'm sure your world thinks the same of mine. Again, a feature for both of us icon_smile.gif


    True but is it not a sad lonely existence if you confine yourself to the world within your own head.


    At the end of the day you can't accuse anyone of a mindless sheep mentality. They all freely and willingly choose to align themselves to a corporate brand. Which must mean they perceived it to have value.

    Branding is the religion of 21st century
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    Jul 01, 2008 11:43 PM GMT
    AMT87 said
    Branding is the religion of 21st century


    Srsly...it's NOT that deep. icon_wink.gif

    I'll stick with being an atheist none-the-less.

  • Posted by a hidden member.
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    Jul 01, 2008 11:59 PM GMT
    Hey guys, some good responses, but remember my initial post wasn't about WEARING name brands but about being so into it that you choose a CORPORATE BRAND as your REALJOCK SCREEN NAME. Any thoughts on that?
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    Jul 02, 2008 12:03 AM GMT
    The Nike World Campus is not too far from my house - EVERYTHING around here has a Nike logo on it. My partner decided to wear Addidas gear to the gym just to make a statement - unfortunately the Addidas North America headquarters is on the other side of town and guess what - the Addidas logo is eveywhere there... It's almost impossible to buy something now without a logo on it... icon_rolleyes.gif
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    Jul 02, 2008 12:46 AM GMT
    AMT87 saidBranding is the religion of 21st century


    Just curious -- do you work in marketing? The reason I find your world view so amusing is based on my own experience in marketing.

    I find everyone who ascribes some sort of magic power or knowledge or super-science or uber-religious aspect to "corporate marketing" absolutely hilarious. These peoples' primary skill is enjoying a good vodka martini. Other professional marketers care to chime in with their "world view" on this?

    This is all IMHO, of course.

    Humbly,

    K

    PS We all live in our heads - that's where we think, and reason, and process every input from our senses. It's not sad or unfortunate or anything really. It just is.

    PPS I didn't get your point about sheep mentality if it was directed at me, as I didn't really comment on that. I'm assuming the "you" in your "you can't accuse" is the "you" in the most general sense of, like... "people"?
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    Jul 02, 2008 1:38 AM GMT
    iguanaSF saidin the most general sense of, like... "people"?


    the people...the people...the people....the people....no, Dr. Wilbur, don't make me go in the kitchen...the people...the people....
  • Timbales

    Posts: 13993

    Jul 02, 2008 1:40 AM GMT
    I wear a logo tee if I like the design of it. I don't care about the cultural cache it carries.