Mar 01, 2012 12:08 AM GMT
And that would be one of the reasons why they are wealthy. Of course there are some who would have you believe that the poor are faultless...
Households with incomes of $100,000 or more are twice as likely to coupon as those who earn less than $35,000. College-degree holders are also twice as likely to use coupons as those who did not graduate from high school.
Atkinson, who made a beeline for the CVS [CVS 45.10 0.19 (+0.42%) ] coupon dispenser during a recent trip to the drugstore in New York City, has grown so accustomed to using coupons that she has a hard time imagining paying retail at Macy's [M 37.97 0.13 (+0.34%) ], a department store that she frequents.
“It would be very difficult for me to do that unless I had to buy a gift,” she said. “I would say nine out of 10 times, I would have a coupon.”
Although coupon redemption is increasing, distribution by marketers is not. After two years of increased distribution, marketers of consumer packaged goods reduced coupon distribution by 7.5 percent last year, according to a report about the industry by Inmar.