Apple Fries

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    Jul 08, 2008 3:29 AM GMT
    ....................................HUNGRY!?

    ..................................Photobucket

    Ok, have you seen the commercial where the mom has cut a delicious looking apple in half and offered it to her little girl, but the brat won't eat it.

    Then the "plastic head" Burger King emerges and she adresses him like it's her husband,which implies (it's ok to marry a man with a plastic head but not Robert Deniro), go figure. Anyway, he's clutching Apple Fries in his hand. At first, I was appalled because I thought these were fried apples. I looked them up online and found they are really chilled apples cut to look like fries and dipped in lemon juice to keep from turning brown.

    Turns out Burger King is trying to to go healthy or (somewhat ) healthy for kids. What are your thoughts on this?

    I don't like it. I think it messes with kid's heads. Why can't they just eat fresh fruits and veggies, like we did?

    Like in this commercial apples have to be carved into french fry shapes before they'll eat them? What's that for? If anything, they should offer fresh fruit like McDonald's does or did, I don't know. Even so, I still think parents should buy fresh fruit from the store not from a fast food menu even if it is on offer. And I wonder if apples are enough to counteract what the bulk of the meal consist of.

    1 small order french fries / 74g; Calories: 230, Total Fat: 11g, Carbs: 29g, Protein: 3g

    Kid's meal burger 1 sandwich / 121g; Calories: 310, Total Fat: 13g, Carbs: 30g, Protein: 17g

    1 small Coca Cola/ 479 (g); Calories: 200, Total Fat: 0, Carbs: 53g, Protein: 0g

    1 Apple Fries/ 57g; Calories: 25, Total Fat: 0g, Carbs: 6g, Protein: 0g

    Your average nine year old needs less than 2,000 a day and considering parents order them smalls..(most supersize) this meal is still a LOT (765) calories and the apple fries hardly take the sting out for me.Keep in mind this is one meal.

    (I know this is in the wrong topic area, fast fingers) reply anyway,please.

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    Jul 08, 2008 3:39 AM GMT
    I'm just glad they're offering them. When I'm with people, sometimes they WANT to eat fast food, so I go along with it. It's hard finding "healthy" stuff there anymore. But, this adds another option I can get. I've actually found it's easier to eat acceptable items at fast food places if you just think about it.

    I've also picked up the "Eat This Not That" book from Men's Health which is priceless when eating out.
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    Jul 08, 2008 3:42 AM GMT
    This stuff is all tested in multi-factorial experiments. I've worked in the fruit industry on and off for decades, and the growers and packing houses are constantly testing different ways to get people to eat fruit. Periodically, the fast-food chains will test market a fruit product. It's a really big deal to sign on for one of those with the likes of McDonalds - even one of their "tests" is a sale of thousands of tons. The test results are always the same. Unless it's dipped in some kind of nasty syrup, people will not buy it.
    Maybe fruit would sell better if it weren't offered alongside greasy fries and candied stuff. Given a multiple choice, people just won't buy the fruit.
    The same thing happens when you put a basket of fruit next to a check-out lane. If there are candy bars present as well, nobody buys the fruit.
    Pre-cut slices are kind of a dumb concept, but people will buy them when they won't buy whole fruit. I think it might be interesting to try slicing a whole fruit right in front of the customer - maybe with some sort of mechanical press - make a little production out of it. It would be fresher and maybe a little more interesting. Of course, that would probably push the price up too high.
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    Jul 08, 2008 3:51 AM GMT
    ORANGE JULIUS!

    That reminds me of Orange Julius!! I don't ever see any of them around anymore, but they specialized in freshly made orange shakes...so good and so fresh. This store doesn't look like the one that was in my mall up until 1995, I believe. That one had a see through counter that was packed with oranges in neat rows. you could smell Orange Julius before you got to it. I forget what else they had on the menu, but those drinks were oh so delightful and good for you too. icon_razz.gif
    lol, in this picture it is right next to a Dairy Queen...icon_evil.gif
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    Jul 08, 2008 5:02 AM GMT
    A new "green" (environmentally friendly?) Dairy Queen/Orange Julius is under construction here in Chicago on Damen (Bucktown/Wicker Park). Most of the Dairy Queens are in the burbs throughout Chicagoland so pretty nifty this is opening soon in my 'hood!icon_cool.gif

    The stroller set is moving into the neighborhood quickly so I wonder if those babies will grow up eating "commercial fast food healthy".

    We also have a cool new probiotic frozen yogurt place here on Division street called Starfruit, and a new meatless veggie fast food place called Veggie Bite on Milwaukee Ave...'vive la gentrification!icon_lol.gif

    UPDATE 07/28/08: Not sure what is exactly "green" about our new Dairy Queen but I can tell you it's probably not real healthy since I am falling victim to dip cones lately. Well I blame myself because the Orange Julius side actually does have healthy smoothies, with natural energy, fiber & protein variations so good news there sort of like GuiltyGear mentioned. I hope the kids at Burger King are doing better with their "apple fries"icon_lol.gif
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    Jul 08, 2008 12:09 PM GMT
    Wow, that came out of left field. Glad to see that Burger King is doing this.
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    Jul 08, 2008 3:05 PM GMT
    The Burger King king still. creeps. me. out.

    And now there's a little one??

    *runs and hides*
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    Jul 08, 2008 3:15 PM GMT
    I think that it is a good marketing strategy for Burger King, but I have to agree with GuiltyGear. When all is said and done, I think that a kids meal from BK outweighs the benefit of an order of apple fries.

    Burger King is just trying to appear "healthy" but the only food that they offer that is truly healthy is probably those apple fries.

    How many orders of apple fries does it take to fill YOU up?icon_razz.gif
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    Jul 08, 2008 3:20 PM GMT
    BK is not going to be "healthy" by any means soon; however, they can be "healthier" and I think that's what they are aiming at.

    Give them a little credit. They didn't go the other way, with Cheese Fries!
  • Timbales

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    Jul 08, 2008 4:11 PM GMT
    I think the apple fries are a good idea, better than the McDonalds apples that come with a caramel dipping sauce.
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    Jul 08, 2008 4:23 PM GMT
    It's a meaningless publicity action.


    Case in point Mc Donald's re-branding their playgrounds as kidde gyms when it would take three hours of nonstop peddling on those things to beat down one happy meals.



    Why don't they make their burgers, shakes and fries from better quality ingredients and lower in fat, sugar and salt rather than add meaningless fruit bags to replace fries, salads and carrot sticks they never actually have in stock.
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    Jul 08, 2008 4:39 PM GMT
    Publicity stunt or not, it is the responsiblity of parents to make better food decisions for their children. It's nice to see that there are now "healthier" alternatives on menus than in the past.
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    Jul 08, 2008 5:16 PM GMT
    Fast food is never a sensible meal option, especially for children. Parents who take their kids there are obviously not making good decisions. But hey, maybe having fruit on the menu and branding them in a familiar way (french fries are sadly much more familiar to kids than apples) is a great change in the fat drenched fast food landscape.