Why Gay Men Are Worth So Much To Facebook

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    Mar 28, 2012 1:55 AM GMT
    http://yro.slashdot.org/story/12/03/27/1330221/why-gay-men-are-worth-so-much-to-facebook

    "PC Pro has a feature on how social networks sold your privacy, which includes some interesting comparisons on the value of different demographics to Facebook. For example, an advert that targets everyone within a 10-mile radius of a medium-sized British town (Dorking) is valued at 28p per click by Facebook's advertising tool. However, targeting single gay men in the area with a preference for nightclubbing raises the price to 71p per click — 2.5x the price of targeting the general public. Such precise targeting also raises other issues. Whittling down ads to target such precise demographics can result in ads targeting as few as 20 people, making it theoretically possible to identify those targeted. 'I think the worst scenario might be where someone who hates gays uses Facebook's targeting to identify gay users and later attack them,' says Paul Francis, scientific director of the Max Planck Institute for Software Systems."
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    Mar 28, 2012 12:51 PM GMT
    I've bought ads on Facebook before and it does not show you the profiles of the people it will be targeting, It just tells you the number.
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    Mar 28, 2012 1:05 PM GMT
    woh thats scary icon_sad.gif
  • agro

    Posts: 199

    Mar 29, 2012 12:40 AM GMT
    Right after I changed my 'interested in' to 'males' I got a whole bunch of ads about cheap HIV meds, so I can understand why some ads would be worth more than others. But yes, this is a bit disturbing.
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    Mar 29, 2012 10:07 AM GMT
    kevin9988 saidwoh thats scary icon_sad.gif


    I agree, it's scary there are still people out there who don't use AdBlock.
  • agro

    Posts: 199

    Mar 29, 2012 10:14 AM GMT
    Radamisto said
    kevin9988 saidwoh thats scary icon_sad.gif


    I agree, it's scary there are still people out there who don't use AdBlock.


    I have AdBlock, but I turned it off for Facebook because it was giving me some weird bug where FB wouldn't recognise the keystroke I made so

    ll of my messages

    ould look like this.