I have to admit that I'm more superficial than I'd like to be. I always thought that guys should find me attractive because I'm super nice, intelligent, caring/kind and successful (i.e. they should look past my looks [or lack there of]).
But, when the shoe is other the other foot, I tell myself that 'chemistry' and 'physical attraction' are important; I use those criteria to 'just be friends' with guys that show real interests in me.
In the end, I figured that maybe one day I'll meet a guy whom I find attractive/nice/intelligent/caring and who reciprocates those feelings. I don't want to settle (at least, right now). So, I'll continue to be superficial.