Smokey the Bear turned 65 a few years ago. I think the US Forest Service should refresh his image and get him waxed. Today's arsonists aren't swayed by some old, hairy, shirtless bear. Imagine the tangled mess in his pants. Just like the 65 year old guys at my gym, he's probably never manscaped in his life.
I came up with an alternative a while back:http://www.stripcreator.com/comics/AccentuateNegative/472446/