Reese's Pieces commercial "Bully"

  • NickoftheNort...

    Posts: 1416

    Jul 15, 2008 3:24 PM GMT
    I found this 30-sec commercial on YouTube and am a little confused as to how read it: is it an acceptable humorous take on how someone can take advantage of homophobia or is it itself a homophobic piece (or both for that matter)?

    Being in a good mood, I lean toward the former for the time being.

    Reese's "Bully"
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    Jul 15, 2008 3:48 PM GMT
    I think I'll just take it for its surface value and stamp it with a "LOL".
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    Jul 15, 2008 3:53 PM GMT
    Good Question?!?!

    I dunno it made me smile!
    I'd do it for a Reese's!!
    icon_razz.gif
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    Jul 15, 2008 4:18 PM GMT
    I could've done without the "freak" comment. But, otherwise it was funny. icon_smile.gif
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    Jul 15, 2008 4:22 PM GMT
    Who cares... that, was f'ing funny!!

    Thanks for sharing, LOL
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    Jul 15, 2008 4:30 PM GMT
    icon_lol.gif
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    Jul 15, 2008 5:05 PM GMT
    Hah! I liked it.
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    Jul 15, 2008 5:07 PM GMT
    I'd say it's a humorous take on homophobia. I liked it!
  • Salubrious

    Posts: 420

    Jul 15, 2008 5:11 PM GMT
    I think it's the kid taking advantage of the guys homophobia. However, on the other hand, the kid makes the assumption that the guy is heterosexual and homophobic, and assuming the prevalence of a negative and physical reaction.
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    Jul 15, 2008 6:06 PM GMT
    It's a toughie.

    But it's Reese's.
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    Jul 15, 2008 6:08 PM GMT
    BodyWork4 saidWho cares... that, was f'ing funny!!

    Thanks for sharing, LOL


    EXACTLY!!!
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    Jul 15, 2008 6:31 PM GMT
    am i the only one who didn't think that was that funny? who cares if it was homophobic or not, it was pretty lame...
  • HndsmKansan

    Posts: 16311

    Jul 15, 2008 6:35 PM GMT
    Well I think it might have been an attempt at humor, but I think its in bad taste. I'd agree with your assessment, clearly the kid wanted to take advantage using homophobia (I just wish something else was used).
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    Jul 15, 2008 6:55 PM GMT
    haha funnies
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    Jul 15, 2008 7:16 PM GMT
    I didnt like the word freak either...

    I think it would have been funnier, if the guy picked up the kid pushed him against the machine, called him a name, but as he is letting him down, you heard a man calling out, "oh honey, dont forget [insert something....]" to the bully - bully turns around and his bf (big bearded daddy type) is sitting in their convertable - My plot sucks i know, but the idea is to play on the whole macho front/face and the twist, viewer thinks the bully is insulted/homophobic but it turns out he is gay...

    Thats how the spot would likely have been produced in europe and it would have been funnier / not offensive
  • Laurence

    Posts: 942

    Jul 15, 2008 7:23 PM GMT
    It's not funny and it's kinda homophobic.

    It's a shame the makers of the ad couldn't work a bit harder and make it clever without things like the freak remark.

    Lozx
  • MSUBioNerd

    Posts: 1813

    Jul 15, 2008 7:53 PM GMT
    Meh. The word freak doesn't bother me. The kid and the bully are such different sizes that when I first saw it I assumed that they didn't even know each other. If someone I didn't know stopped me when I was walking along on my own and said my boyfriend went in one direction...the direction I was already walking...I too would think he was a freak. I wouldn't slam him into a vending machine, but I would assume he was a freak.

    It's mildly clever, and stands out some from the typical candy ad, which is what I'm sure they're going for. I give it a B- and move along.
  • kinetic

    Posts: 1125

    Jul 15, 2008 8:04 PM GMT
    It was funny, but it kind of makes an assumption that people wouldn't like be seen as gay, which is kinda sad cuz we all know there's nuthin wrong w/ being gay.
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    Jul 15, 2008 8:45 PM GMT
    It was witty and definitely made me laugh.

    It has a bad aspect tho because it reinforces that a violent reaction to a homosexual reference is acceptable. The kid basically accuses the guy of being gay and it is shown that the guy can respond violently.
  • Barricade

    Posts: 457

    Jul 15, 2008 9:11 PM GMT
    That was funny. Hey, What's wrong with the word freak?
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    Jul 15, 2008 9:21 PM GMT
    It's clever, but it's homophobic.

    Substitute "girlfriend went that way" for "boyfriend went that way". Would the muscular guy have reacted violently? Would he have used the word "freak" (even though that's not the offensive part at all).

    The whole thing turns on the guy reacting violently to the notion that he had a boyfriend. That's homophobic.

    However, it's clever and ridiculous. The first guy had to have planned out that he wouldn't get pounded, but just pushed up against the candy machine a couple of times.

    It also means that he'd read the muscular guy as a homophobe himself, since he was expecting violence from him.

    It also plays on the concept that gay guys are twigs and that "straight" guys are buffed. The producer and writer of the commercial should take a look at some of the guys on RJ.

    What surprises me most is that the originators of the commercial created this in 2008, not 1990.

    Still, it doesn't bother me much. I did think it was funny.
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    Jul 15, 2008 9:47 PM GMT
    I didn't laugh, but I imagined the hot buff guy slamming me while I thought of candy.
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    Jul 15, 2008 10:10 PM GMT
    Cute, Wittie, funny, made me icon_smile.gif
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    Jul 15, 2008 10:15 PM GMT
    Lol I thought it was humorous. I don't really feel threatened by it but I also agree that the "freak" comment could have been omitted.
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    Jul 15, 2008 10:17 PM GMT
    Made me laugh.