French in uproar over oral sex anti-smoking posters

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    Apr 17, 2012 4:35 AM GMT
    pg-28-french-smoking.jpeg

    IN13995743redimage3.jpgFRAN

    IN13995742redimage2.jpgFRAN


    French advertising companies are often criticised for using sexual images to sell everything from designer spectacles to sweetcorn. Now, for the first time, a controversy has erupted in France over the use of sexually suggestive posters as a deterrent.

    A campaign to discourage young people from smoking shows male and female teenagers kneeling in front of a man, as if being forced to have oral sex. A cigarette takes the place of the man's sexual organ. The caption reads: "Smoking is to be a slave to tobacco."

    The campaign, which was devised for a pressure group supporting the rights of non-smokers, has been attacked as "scandalous" and "potentially counter-productive" by feminist and pro-family campaigners.

    The advertising agency behind the posters says only a shock campaign can halt the rise in smoking amongst 13 to 15-year-olds in France.

    Marco de la Fuente, the leader of the project for the BDDP et Fils ad agency, said: "The old arguments – tobacco is bad for you – don't work any more. The message here is that tobacco is a form of submission. In the popular imagination, oral sex is the perfect symbol of submission."

    Gérard Audureau, the president of Les Droits des Non-fumeurs (The Rights of Non-smokers), the pressure group which commissioned the ads, said health arguments did not reach teenagers. "Young people think that they are invincible, immortal," he said. "Fear of sexual exploitation worries them more than illness."

    Opposition to the ads – to be shown in bars, clubs and newspapers – has been widespread. Florence Montreynaud, of the feminist pressure group Chiennes de Garde (Guard Bitches), said that it was "inadmissible" that an image implying underage sex should be exploited, even in a good cause.

    Christiane Terry, of the conservative group Familles de France, said she will lodge a complaint with the French advertising standards watchdog. "Mixing up tobacco dependence and sex is ridiculous and scandalous," she said.

    Surveys suggest smoking is, overall, in decline in France but becoming more common among teenagers. The number of French 13 to 15-year-olds who smoke is estimated to have increased by 66 per cent between 2004 and 2008. Almost one in five French 16 to 20-year-olds now smokes, compared to one in 10 a decade ago. However, in the population as a whole 55 billion cigarettes were smoked in 2009, down from 97 billion cigarettes in 1991.

    Last year, however, there was a slight increase – 2.6 per cent – in overall smoking as the effect of the 2008 ban on smoking in bars, cafes and restaurants began to wear off.

    The non-smokers' rights group says it does not care if adults are shocked by its posters. Mr Audureau said: "Very few anti-smoking campaigns catch the attention of the young. You have to use extreme images to make them take notice."

    http://www.independent.co.uk/news/world/europe/french-in-uproar-over-oral-sex-antismoking-posters-1908559.html
  • Posted by a hidden member.
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    Apr 17, 2012 4:54 AM GMT
    Seems like a lot of blowing smoke.
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    Apr 17, 2012 4:57 AM GMT
    But I like blowing hot men in business suits icon_redface.gif
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    Apr 17, 2012 8:00 AM GMT
    These ads are great. I love em. icon_smile.gif
  • monet

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    Apr 17, 2012 11:30 AM GMT
    Marco de la Fuente, the leader of the project for the BDDP et Fils ad agency, said: "The old arguments – tobacco is bad for you – don't work any more. The message here is that tobacco is a form of submission. In the popular imagination, oral sex is the perfect symbol of submission."

    What a stupid comment. Forced oral sex or non-reciprocal oral sex could be considered a form of submission but most people who engage in oral sex do so simply because they enjoy receiving as well as giving oral sex.
  • parametric

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    Apr 17, 2012 11:47 AM GMT
    Ariodante saidBut I like blowing hot men in business suits icon_redface.gif


    agreed! Now I kind of want a cigarette..
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    Apr 17, 2012 12:57 PM GMT
    HAHAHA love it...

    And indeed, this would NOT discourage me from smoking, quite the contrary lol
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    Apr 17, 2012 1:15 PM GMT
    I don't like that implies blowing is a bad thing.
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    Apr 17, 2012 1:19 PM GMT
    Ariodante saidBut I like blowing hot men in business suits icon_redface.gif


    ^^^ Please see my suit pics on my profile... icon_wink.gificon_wink.gif

    Oh, and I don't think these ads will be effective because I don't think they were well thought out...

    I don't think many see oral sex as a bad thing... I also don't think it's appropriate to imply children are having oral sex with adults.

    The man in the suit is the victim here. Are we saying that men in suits are pedophile pervs?????

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    Apr 17, 2012 6:07 PM GMT
    It's France, who cares?
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    Apr 17, 2012 6:19 PM GMT
    Trollileo said
    MuchMoreThanMuscle saidIt looks a bit pedophiliac.
    Just a little.


    A lot actually. It's pretty "rapey".
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    Apr 17, 2012 6:23 PM GMT
    TroyAthlete saidIt's France, who cares?

    +1
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    Apr 17, 2012 6:26 PM GMT
    Ha I love these SO SO much ! :They are so wrong icon_biggrin.gif

    A smoking deterrent ? PLEASE !

    The only deterrent that will work is if they ban the fucking things but that will never happen as the government makes too much money on the tax/duty from cigarettes.

    If this imagery on actual packs doesn't put people off what else will?

    pictorial_warnings_WHO_2006.jpg
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    Apr 17, 2012 6:30 PM GMT
    I'm sure what this all boils down to is some variation of, those who can't get any, complaining about those who can.
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    Apr 17, 2012 6:32 PM GMT
    Thinking back to when I was 15 or 16, there is no way that ad would have influenced me not to smoke. At that age, I would have probably thought the images were sexy and cool.
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    Apr 17, 2012 6:40 PM GMT
    Iceblink saidThinking back to when I was 15 or 16, there is no way that ad would have influenced me not to smoke. At that age, I would have probably thought the images were sexy and cool.
    IF the models depicted were scruffy studs like RJ has, even even RJ's finest, I'd been more than influenced into curiosity in my younger years.
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    Apr 17, 2012 6:41 PM GMT
    whateveryo saidHa I love these SO SO much ! :They are so wrong icon_biggrin.gif

    A smoking deterrent ? PLEASE !

    The only deterrent that will work is if they ban the fucking things but that will never happen as the government makes too much money on the tax/duty from cigarettes.

    If this imagery on actual packs doesn't put people off what else will?

    pictorial_warnings_WHO_2006.jpg
    But this image has worked fine in my mind for several years.