Activists Offering $1 to Watch Animal Cruelty Video

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    May 14, 2012 11:22 PM GMT

    In an effort to raise awareness of farm animal cruelty and encourage people to change their diets, Farm Animal Rights Movement (FARM) is trying out a new tactic: Offering people $1 to watch a four-minute slaughterhouse video.

    “We know that Americans are compassionate people and if they know how animals are raised in our food system, they might make different choices,” said FARM spokeswoman Jeni Haines.

    FARM started holding pay-per-view events in 2011 showing video footage on laptops, but is taking it to a new level by hitting the road with video compiled from undercover investigations of farms and slaughterhouses for its 10 Billion Lives Tour, in honor of the 10 billion animals that are raised and killed for food annually in the U.S. The tour kicked off off this month in Portland, Ore. with a vehicle that is equipped with eight touch screens and can accommodate up to 32 viewers at a time.

    “The results speak for themselves – more than 80% of viewers commit to eating fewer animal products afterward, and over 60% maintain their pledge! In fact, through detailed follow-up surveys, we’ve determined that an average viewer eats 10 fewer animals per year after participating, meaning that if we reach 100,000 people in our first year, we’ll spare one million animals from a miserable life and a terrifying death,” according to FARM.

    FARM will reportedly be hitting campuses, fairs and concerts throughout the U.S. and Canada to educate people about the suffering farm animals endure. For more info on upcoming tour dates and how to help, visit 10BillionTour.org.

  • Just_Tim

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    May 14, 2012 11:27 PM GMT
    No way am I watching that. I'm aware of how gruesome the process is. I don't want to feel guilty every time I have a sandwich...
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    May 14, 2012 11:36 PM GMT
    Just_Tim saidNo way am I watching that. I'm aware of how gruesome the process is. I don't want to feel guilty every time I have a sandwich...


    It's not just "gruesome".....it's absolutely hellish what these animals are going through. I think you should be REQUIRED to watch this video before eating another sandwich. They're being beaten to death with hammers and having their throats slit while fulling conscious. I think we owe it to them to at least watch and witness what they're going through for us.
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    May 14, 2012 11:38 PM GMT
    The fact that they have to pay me to watch it tells me it's something I really don't want to see, no thanks.
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    May 14, 2012 11:42 PM GMT
    It's hard to have a conversation about this if no one has the guts to watch the video. This reminds me of the spouse who pays a hit man to kill her husband. She'll pay him to do it, but doesn't want to be there to see it and doesn't want to know how he was killed.
  • Just_Tim

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    May 14, 2012 11:51 PM GMT
    QUOTE AUTHOR GOES HEREIt's not just "gruesome".....it's absolutely hellish what these animals are going through. I think you should be REQUIRED to watch this video before eating another sandwich. They're being beaten to death with hammers and having their throats slit while fulling conscious. I think we owe it to them to at least watch and witness what they're going through for us.


    I haven't seen this particular video but I've seen some footage of the type of stuff that goes on. It's horrendous, not something I want to see again. I saw one of "beak removal" from live, baby chicks so they don't peck themselves or others to death while confined in those close quarters. I agree, the process could be a lot more humane, and I'm sure it is in some cases.
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    May 14, 2012 11:52 PM GMT
    AMoonHawk saidThat's sad that they cannot be more humane. I think you will find different practices by different businesses. I live in a smaller city, so I don't think a lot of these sort of practices occur in this area, but with ever growing populations and demands these sort of practices become more wide spread. There's not a whole lot an individual can do but support organizations whose efforts are to put an end to the inhumane cruelty to animals. Yes the animals are food for humans, but their lives to do not have to be filled with such cruelty and violence. Personally, I do not eat meat very often, and when I do, it is small amounts. Another thing is that all these animals are not just food for Americans, but some of the product is shipped overseas, so the solution is not to stop eating meat, because big business will just seek other buyers.


    This horrific treatment is apparently very common, as there are literally thousands of videos and photographs documenting it.