Jun 13, 2012 2:51 AM GMT
In a new report released by James Carville’s liberal nonprofit public opinion research group, Democracy Corps, data from focus groups shows that Barack Obama is taking the wrong approach to the campaign by focusing on economic issues.
The co-authors of the report, Carville, Stan Greenberg and Erica Seifert, claim that the Obama campaign must “move to a new narrative” in order to be successful in November. The authors use the first person plural “we” throughout the report to describe Democratic efforts.
The current campaign is focused on success in the economic recovery, but Carville’s group says the strategy is “wrong” and “will fail.” The only reason Obama is keeping up in the campaign is because voters perceive Romney as “out of touch with ordinary people.”
The authors recommend that Obama show more empathy for the struggles of the middle class. “These voters want to know that he understands the struggle of working families and has plans to make things better,” according to the report.
The report is based on findings from several focus groups of independent voters in both Ohio and Pennsylvania.