I say this on almost all my posts haha...
I'm from England originally ,I now live in South Carolina. I work at a British Pub where we have all major sports on. Rugby is still only played in the background when nothing else is on, volume down because no fans show up to see it. We have an extremely big customer base for football, and at least half are from England but only seem to have a slight interest in rugby.
Lots of American customers ask me the rules for rugby if they notice it is on but I still find it hard to translate between rugby and american football, I normally get half way into my spiel when they say "it sounds too boring to me...."
If they'd fucking watch the sport they would see it is one of the most fast paced sports on the planet and requires extreme mental and physical capacity, I don't tell them that obviously lol.
It is growing, but at an extremely slow pace