Creating jobs requires marketing. Business owners, what do you look for in advertisement companies?

  • Posted by a hidden member.
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    Jul 18, 2012 7:47 AM GMT
    I've been working as a sub-contractor to a large marketing company long enough to learn a few things, but seldom deal directly with the clientele. It's drawing close to the time I need to leave this job (after a few more years of study) and expand this childhood dream that I've already accomplished. After all, once you reach your ultimate goal, life gets boring if you don't shake it up a bit.

    This thread would be posted in a more appropriate forum, but there's not one for businessmen. I guess being self-employed doesn't fit one of the criteria of "fitness, health, and life." icon_confused.gif
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    Jul 18, 2012 3:03 PM GMT
    paulflexes saidI've been working as a sub-contractor to a large marketing company long enough to learn a few things, but seldom deal directly with the clientele. It's drawing close to the time I need to leave this job (after a few more years of study) and expand this childhood dream that I've already accomplished. After all, once you reach your ultimate goal, life gets boring if you don't shake it up a bit.

    This thread would be posted in a more appropriate forum, but there's not one for businessmen. I guess being self-employed doesn't fit one of the criteria of "fitness, health, and life." icon_confused.gif


    #1. Quantifiable results. This obviously also means you need to be good at the analytics in order to justify what people are spending money on. Starting out, it might be useful to do pro-bono for some local organization not profit or for profit...

    There's also a great deal of opportunity for Local SEO given how poorly a lot of local small businesses market themselves.
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    Jul 18, 2012 4:30 PM GMT
    I get overwhelmed with calls and emails from marketing companies. Most of them appear to be scams. Even google clicks mostly get hijacked by scam websites. How can the customer know that you're not just another scam?
  • AMoonHawk

    Posts: 11406

    Jul 18, 2012 4:56 PM GMT
    Advertising, is basically whether or not the message is being received by the target audience. How do you plan to check that?
    What form of Advertising are you going to use and does it use the shotgun approach (where you send the message out to everyone and hope if falls on the right ears or eyes) or a targeted approach (such as trade magazines). You have to know the demographics for whom the message is intended and how to reach them. How are you going to relay to a potential client that you are the best company for the job?
  • calibro

    Posts: 8888

    Jul 18, 2012 5:01 PM GMT
    moar penis?
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    Jul 18, 2012 5:08 PM GMT
    calibro saidmoar penis?
    1320738851289.jpg