I didn't download the workout but it looks like a simple linear progression workout plan. They're great if you're looking to build strength. If this costs money, I'd recommend pulling a free program off the internet. I like this one: http://whole9life.com/the-603-ptp/
but there are lots of them. The key is to increase your calorie load while you're doing it though. I doubled my food intake when doing linear progression for four weeks. Added twenty pounds of mass and then cut (leaned out) again over four weeks to wind up about 15lbs heavier. It added a lot to my lifts and I was pretty happy with it.
You say you're just starting out though. If that's true, I'm not sure this is what you're after. It all depends on your fitness goals and how proficient you are at the lifts. Even though you're just doing squat, deadlift and press, you'll want to do it with good form since you're adding weight each workout.