New Survey Provides Unique Insights Into Gay And Lesbian Consumer Habits

  • metta

    Posts: 39091

    Aug 03, 2012 8:51 PM GMT
    New Survey Provides Unique Insights Into Gay And Lesbian Consumer Habits


    Gay men and lesbians have gym memberships (38 percent) at higher rates than the national average (24 percent).

    Gay men (27 percent) and lesbians (23 percent) smoke cigarettes at higher rates than the national averages for adult men (22 percent) and women (17 percent).

    Gay men, especially those ages 18-29, are much more likely to drink spirits or cocktails than beer, though beer is twice as popular on average nationally among men.

    The acronym “LGBT” is increasingly more popular than “GLBT,” though gay men prefer to be branded under the less-inclusive “Gay & Lesbian” umbrella.

    JCPenney’s partnership with Ellen DeGeneres had a huge impact on improving the company’s favorability among gay mean and lesbians.

    President Obama has strong support from gay men (77 percent) and lesbians (84 percent), including 79 percent of LGBT people in Ohio and 78 percent in Florida.


    http://thinkprogress.org/lgbt/2012/08/03/636731/new-survey-provides-unique-insights-into-gay-and-lesbian-consumer-habits/

    Full Report: http://www.communitymarketinginc.com/documents/CMI_6th_LGBT_Community_Survey_USv1.pdf
  • metta

    Posts: 39091

    Aug 03, 2012 9:28 PM GMT
    I wonder why we bike less.....hmmmm