Aug 15, 2012 4:54 PM GMT
I've honestly been falling out of my chair lately at how badly writers and advertisers are at "Sponsor Integration" (read: Product Placement) in the age of skip-over-it DVRs. It's like a return to the old days of single-sponsor TV, but weirdly, much more clumsy and insulting.
I've lost count of the number of times that the camera shamelessly zooms in on a brand name -- Yes! Brenda has a tough case to crack on The Closer, but who's got Twizzlers?! -- or the plot quite literally grounds to a ridiculous halt as characters discuss their favorite foods -- how will the hot-ass cops on Hawaii 5-0 ever get their man unless they fuel up on delicious Subway sandwiches? -- for upwards of a minute.
I quit watching Bones all together -- for multiple reasons -- but chiefly because the product placement got so embarrassing. "The Prius can park itself! We won't be late to crime scenes anymore!", or "Thank God for the new iPad, hot lab technician. We'd have never caught that cannibalistic serial killer without the new perp tracker app!" It's clear that Toyota and Apple especially own controlling stock in several series.
Easily the worst example has got to be the amazingly stupid Rizzoli & Isles, which featured a jaw-dropping exchange in which a supporting character complained about her high heels just killing her, girl. Seemingly out of nowhere, one of the lead actresses produces an unopened (!?) pack of Dr. Scholls In-Soles, chirping "Just put these in your shoes, I'm able to wear heels all day with them!"
Wow, thanks bitch!
I wish that I could be in the room when Vagisil buys air-time and the poor writing staff collectively holds their head in their hands and sighs in despair.