WTF is with military recruitment commercials?

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    Aug 19, 2008 11:37 PM GMT
    Everytime one of these comes up, I end up muting my T.V. since they make me mad. I've never been in the military, but they seem to undermine how difficult it is to serve your country.

    A couple of years ago, I remember one commercial that compared being in the military to playing a war video-game, saying something like "now that you've experienced it in video games, wouldn't you like to try it out in real life". icon_eek.gif

    Do you guys find these commercials offensive too? What about you guys with military backgrounds, do you think these commercials over-simplify what it's like to be in the military?
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    Aug 20, 2008 2:26 AM GMT
    Of course they over simplify the reality. That's how they get kids to sign up without thinking twice. Hell, they spent millions of dollars developing a video game that you can download for free. There is a great number of people that simply join the military because they feel that there is no other option and doing the military route will be the "Easy" way. In reality, I think we can all agree that the military is anything BUT easy. But those advertising it know they can't portray that, so they make it seem like it's as commercial like it is made to be in video games or movies.
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    Aug 20, 2008 2:35 AM GMT
    In2Lectual saidOf course they over simplify the reality. That's how they get kids to sign up without thinking twice. Hell, they spent millions of dollars developing a video game that you can download for free. There is a great number of people that simply join the military because they feel that there is no other option and doing the military route will be the "Easy" way. In reality, I think we can all agree that the military is anything BUT easy. But those advertising it know they can't portray that, so they make it seem like it's as commercial like it is made to be in video games or movies.


    During past administrations the ads used to call the Army (Marines?) "The Toughest Job You'll Ever Love". And what about doing "More Before 7AM Then Most People Do In An Entire Day"? Those lines were at least honest and simply relied on the appeal and satisfaction of accomplishing some extremely hard work.

    Now it's about tinkering with big shiny buttons and computer screens or playing out a real-life video game. I know that's not what 99% of soldiers do.

    Another product of a sketchy administration. Rape the education system, help the junk food industry screw with their metabolism and brain chemistry so they can't settle down and learn, feed them violent images wherever and whenever possible, and if and when the kids come out dumb enough, show them some shiny new toys and then send them off to die.

    PS: Respect to the guys who didn't need to be suckered and knew both what they wanted out of life, and what it would take, and still joined the armed forces. These are not the guys I'm referring to above.
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    Aug 20, 2008 2:48 AM GMT
    hallelujah (stomps foot)... those of you who are pentecostal will understand... those of you who are catholic will wonder what just happened
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    Aug 20, 2008 4:32 AM GMT
    US Army Recruiting Command (USAREC) doesn't make those ads up, they hire civilian ad agencies to do it. The ad agencies use all their surveys, samplings, and other research to appeal to the target audience.

    The ads say more about the nature of the target audience than they do about the Army.


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    Aug 20, 2008 2:54 PM GMT
    John43620 saidUS Army Recruiting Command (USAREC) doesn't make those ads up, they hire civilian ad agencies to do it. The ad agencies use all their surveys, samplings, and other research to appeal to the target audience.

    The ads say more about the nature of the target audience than they do about the Army.


    But the commercials speak on behalf of the the army. Even if they are simply appealing to their target audience, they carry the military logo. If the army didn't agree with the message, they wouldn't allow it to be shown. I think they should be a little more responsible.
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    Sep 17, 2008 6:07 PM GMT
    Funny, I'm responsible for the Air Force advertising.

    Check out dosomethingamazing.com


    it's purely documentary and it's guys talking about what their jobs are.

    We don't advertise the gung ho version. We're basically recruiting jobs.

    Everything from guys who fix planes to the guys who launch satellites to the guy who looks at the ads we write for them to the smart dudes like the ones who invented GPS for the Air Force back in the seventies.