definitely possible. its starting to happen already.
in high prevalence areas such as in South Africa, HIV infection rates in some communities can be as high as 30% of the adult population. in this context, HIV becomes "normalized" and incorporated into standard health screenings, is a normal discourse within health care, employers have HIV supportive policies, and health insurance offer a range of products available for HIV+ consumers. this is not the case in many western "developed" countries where we continue to face criminalisation policies, a barely accessible health care, towering financial problems affording medicines, and a lack of any sort of insurance scheme for chronic long-term medical conditions.
while HIV is not completely devoid of stigma or shame in South Africa, it is not as tilted as it once was. this i believe is because SA has recently come from very dark times of HIV denialism. with the turning of governmental health care policies towards more proactive health care provision, along side the great work of humanitarian medical aid organisations such as Médecins Sans Frontières / Doctors Without Borders providing free HIV treatment, there was a strong beacon of hope after decades of mounting deaths. and this provided the case for strong celebrations, pride, and social mobilisation among HIV+ populations.
there is a lesson in here for all of us. the term "HIV neutrality" implies a world where HIV no longer has the stigma associated with the disease. that it merely becomes a disease, which is treatable, and which everyone (HIV+ and HIV-) is conscious and knowledgeable about. cancer was once as stigmatised as HIV, but with decades of social mobilisation, diversification of health care, and greater research and understanding of cancer, the stigma was disarmed - people now just focus on fighting the disease without the judgement of the individual who "carries" the disease. this kind of neutralisation of HIV stigma is already happening in our medical communities. HIV is part of universal medical precautions and assumed in daily routines. in our HIV+ communities, this is also already happening - with people meeting in groups, socialising online and in real life, and negotiating harm reduction practices (e.g. sero sorting). in our more generalized gay communities, this is starting to happen among the more informed among us, as we get to know and understand that HIV is big in our communities, and people are not dieing as they once were, but instead are living quite practically and "invisibly" among us. but in the general population, we have a long way to go, we have a lot of misinformation that we need to fight, and our youth are sadly not well educated about sex, sexuality, and health implications.