Abercrombie

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    Aug 25, 2008 3:33 AM GMT
    Do you guys think that Abercrombie and Fitch is "gay"? I don't think that's negative, but every so often, I hear something like "oh my god abercrombie is sooooo gay!" I love Abercrombie and Hollister, although it's a bit pricy, but I don't really think it's "gay". What do u guys think??

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    HottStuff86
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    Aug 25, 2008 5:46 AM GMT
    u ever notice the music they play? I work right next door and i can walk by and hear Cher or Donna Summer blasting outta the store! So my vote is for.... yes, gay.
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    Aug 25, 2008 6:07 AM GMT
    Its funny it is like its ran and market by and for gay men but mostly women and metro guys shop and work there lol. I worked at one for six months because it was the only place that called me back and I was like well at least I might get some action... wrong! I was like the only gay guy who worked there. Also they love it in Texas at UT almost every guy had it on lol
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    Aug 25, 2008 6:11 AM GMT
    LOL, ItsMyLife. Seems like GLBT allies (women and metrosexuals) are more likely to patronize gay-targeted products than gays themselves these days.

    And I fourth the motion that Abercrombie is undoubtedly GAY.
  • stee99

    Posts: 317

    Aug 25, 2008 6:14 AM GMT
    its not sold locally so the only people you see in it are fags that have bought it overseas to impress their mates.. so here its exclusivly gay..
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    Aug 25, 2008 6:21 AM GMT
    omg! look at some of my bags from abercrombie and that will prove that indeed Abercrombie loves homoerotica.... omg is anyone old enough to have seen the wrestling campagne they put out in the early 2000's? dudes sweaty and cut humping eachother... and the video they put out? omg do I have to say more? oh ok i will. The music they play is right out of gay club. BTW i wont shop there anymore cause im in my mid 20's but for about 10 years i rocked that shit! nothing got between me and my Abercrombies!
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    Aug 25, 2008 6:21 AM GMT
    omg! look at some of my bags from abercrombie and that will prove that indeed Abercrombie loves homoerotica.... omg is anyone old enough to have seen the wrestling campagne they put out in the early 2000's? dudes sweaty and cut humping eachother... and the video they put out? omg do I have to say more? oh ok i will. The music they play is right out of gay club. BTW i wont shop there anymore cause im in my mid 20's but for about 10 years i rocked that shit! nothing got between me and my Abercrombies!
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    Aug 25, 2008 6:23 AM GMT
    Have you seen there CEO Mike Jefferies?!?! Totally without a doubt GAY!!!!!!!!!!icon_biggrin.gif
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    Aug 25, 2008 6:33 AM GMT
    Actually they are a very old company and are listed ...or was in the fortune 500. My Grand Father told me a long time ago the he used to wear A&F Khakis Pants for his gold mining expiditions.

    Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Michael S. Jeffries (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day

    Prominent figures who patronized the company in its excursion goods days include Teddy Roosevelt,[10] Amelia Earhart,[10][11] John French Sloan,[12] Greta Garbo,[10] Katharine Hepburn,[10] Clark Gable,[10] Cole Porter,[10] John Steinbeck,[13] Ernest Hemingway (who is said to have bought the gun he used to commit suicide at Abercrombie & Fitch Co.),[14] John F. Kennedy,[15] Robert Peary,[15] Duke Windsor,[15] Ernest Shackleton,[15] and Dwight Eisenhower.[15]

    Now, I am sure the above are not all gay.....

    I do feel that modern day marketing has focused on the male torso with the company and have apealed to the youthful images and want to sell that look and help create a culture around it....
    It's all just soft porn...sex SELLS!!!


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    Aug 25, 2008 6:39 AM GMT
    I've always thought of Abercrombie as a gay or college status symbol.

    So my question is why is it the trend to wear a shirt from some clothing company that has a fake team name or sporting event on it; while it's not cool for people to wear a shirt from a team they were actually on, or from an event they actually competed in. I'm not belittling the designer label t-shirt logos...wear whatcha want. I'm just kinda curious. I guess it's a question of promoting a label vs. shamelessly promoting yourself as an athlete or your team's accomplishment?
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    Aug 25, 2008 6:56 AM GMT
    AZstreaker saidActually they are a very old company and are listed ...or was in the fortune 500. My Grand Father told me a long time ago the he used to wear A&F Khakis Pants for his gold mining expiditions.

    Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Michael S. Jeffries (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day

    Prominent figures who patronized the company in its excursion goods days include Teddy Roosevelt,[10] Amelia Earhart,[10][11] John French Sloan,[12] Greta Garbo,[10] Katharine Hepburn,[10] Clark Gable,[10] Cole Porter,[10] John Steinbeck,[13] Ernest Hemingway (who is said to have bought the gun he used to commit suicide at Abercrombie & Fitch Co.),[14] John F. Kennedy,[15] Robert Peary,[15] Duke Windsor,[15] Ernest Shackleton,[15] and Dwight Eisenhower.[15]

    Now, I am sure the above are not all gay.....

    I do feel that modern day marketing has focused on the male torso with the company and have apealed to the youthful images and want to sell that look and help create a culture around it....
    It's all just soft porn...sex SELLS!!!




    icon_wink.gif Don't forget to mention Ezra Fitch. Company co-founder.
  • metalxracr

    Posts: 761

    Aug 25, 2008 8:34 AM GMT
    1909 catalog.

    800px-Aafc2.jpg

    How hot are they?!
  • GQjock

    Posts: 11649

    Aug 25, 2008 9:41 AM GMT
    An entire corporation built on Herb Ritts' homoerotic pictures .... at least based on them icon_rolleyes.gif

    The clothes are pretty crappy Old Navy stuff with a few frayed edges


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    Aug 25, 2008 10:17 AM GMT
    I think it's impossible for a clothing company to be gay, it can be homo-erotic alright.


    I Have no idea why but I will have an instant attraction to anyone wearing the cologne
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    Aug 25, 2008 10:48 AM GMT
    Well, I dont think its a gay brand at all. Sex just sells. Speaking from aspect of a manager for Express, I feel like thats all A&F is... Sex. thoes photos in the catolgue that got them in to trouble a few years back? the low rise jeans on the guys that come on a bag near you? or how about the really hot looking guy without a shirt that greets you when you come in? Its all sex. Sure we se mostly the guy but think about the marketing strategy. Its going to bring in women to buy cause its like oh my guy has that or my guy can look like that so bam! there they made their sell. And the guy keeps coming back because hey he likes the look and he likes the fact she likes it. Gay guys buy it because of the same exact reasons. i find most guys that work at A&F are straight ususlly. Most gay guys I know work for either Express or Banana Repbulic. I always figured Express to be the gay brand since its Runway fashion without the Couture price and if you saw all the :family" that comes shopping on thursday night looking for something to hit the club.. you'd understand, lol!
  • MuslDrew

    Posts: 463

    Aug 25, 2008 11:08 AM GMT
    The young adults I work with will describe people or things as so gay, but they're not referring to any thing sexual. They're using it to describe something as out of style, nerdy, last year, geeky, etc.
    Maybe that's what is being meant towards A & F?
  • SuneFL

    Posts: 129

    Aug 25, 2008 12:43 PM GMT
    GQJock... thanks for the laugh. I really needed that this morning. Another example of Art imitating Life. I had the opportunity to do some "behind the scenes" investigating for work in the past, and found the hiring practices were very subjective and match "mad tv's" assessment.

    As for whether A&F is gay, I'd say No. Is it's corporate marketing homo-erotic, most definitely. I haven't worn A&F clothing since the 90s and agree it's mostly overpriced crap that tends to fall apart quickly. Here, the only people you see walking around with those twink-covered bags are tourists.

    I am amazed it continues to be popular among teens and younger men whose parents give them the money to buy the clothing. The imagery definitely seems to normalize playful touching between men.It's also odd that A&F can veil its marketing (like many other brands) under the guise of youth, sex and softcore porn ... but Hallmark cannot unveil three same-sex marriage cards without being threatened with boycott.
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    Aug 25, 2008 12:46 PM GMT
    I don't think it's 'gay' per se, but I do think the company uses homoerotic imagery pretty much everywhere it can. From the former catalogs with trouserless men wandering around in packs in the woods, to the Leni Reifenstahl-esque murals depicting perfectly fit male bodies looking at other perfectly-fit male bodies (watch one of her films; the similarity is scary), it would be hard to deny what they're playing at.

    The fact that it's so homoerotic and so focused on creating clothes that look best on fit, muscular guys means to me that it would appeal to gay men. But I think that's just clever branding, not really the creation of a gay brand. After all, Abercrombie is based in Ohio... Not exactly gaytown.
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    Aug 25, 2008 12:47 PM GMT
    No AF is not that gay. But it does suck. It's the Audi of clothes...shitty and overpriced.
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    Aug 25, 2008 1:30 PM GMT
    To me A & F is a temple to narcissism ... and I say this with the personal belief that there's nothing wrong with loving yourself, dressing stylishly, and taking care of your figure ... but there's something majorly disturbing with A&F ... whenever I go in there I can't help but feel that I'm entering in the midst of hell full with chiseled torsos admiring and caring about nothing but themselves but yet being really ugly and horrific in the inside ... it's a little creepy ... but I guess I'm the only one that gets that vibe ... LOL.
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    Aug 25, 2008 1:39 PM GMT
    You can't go into a store and think it's NOT gay. In fact its absolutely screaming!
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    Aug 25, 2008 2:04 PM GMT
    Sean_85 saidHave you seen there CEO Mike Jefferies?!?! Totally without a doubt GAY!!!!!!!!!!icon_biggrin.gif


    He's out gay and CREEPY! He lives in this area... his parties are quite... interesting.
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    Aug 25, 2008 2:14 PM GMT
    Having the home office here in Columbus is kind of an interesting experience. I know/am friends with some people who work for A&F home office, some of whom are very cool. Others, reek of douchebag. A part of me would love to work for them because I'd love to learn about more about their impeccable merchandising standards, and another part of me hates that although I'm very qualified for the job, I would never get hired because I'm not "pretty" enough. But as far as their branding goes, yeah, it is somewhat homoerotic. But they've created a successful marketing gimmick. "Buy these clothes, and you'll be hot." It's a very effective "culture" that they've created. Personally, I don't really like their clothes, but that's because they aren't really my style. I tend to be either extremely casual or fairly dressy, never really in that "casual" mode that Abercrombie, Gap, American Eagle, and those stores portray.
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    Aug 25, 2008 2:32 PM GMT
    HotToddy saidHaving the home office here in Columbus is kind of an interesting experience. I know/am friends with some people who work for A&F home office, some of whom are very cool. Others, reek of douchebag. A part of me would love to work for them because I'd love to learn about more about their impeccable merchandising standards, and another part of me hates that although I'm very qualified for the job, I would never get hired because I'm not "pretty" enough. But as far as their branding goes, yeah, it is somewhat homoerotic. But they've created a successful marketing gimmick. "Buy these clothes, and you'll be hot." It's a very effective "culture" that they've created. Personally, I don't really like their clothes, but that's because they aren't really my style. I tend to be either extremely casual or fairly dressy, never really in that "casual" mode that Abercrombie, Gap, American Eagle, and those stores portray.


    Not my style either... see my default pic LOL

    I applied to work at A&F once as well, just to see what would happen, and indeed... i didn't get hired. I think they gave me the interview based on my Asian last name... but since i didnt look like say, Ono the skater guy, i didnt fit their 4th Riech hiring mentality. Oh well... not my loss.
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    Aug 25, 2008 2:37 PM GMT
    Abercrombie is without a doubt a gay store!

    My friends and I used to joke that the smell coming out of Abcrombie from that horribly cheap cologne was the scent of baby twinks!

    It is what it is, it's not necessarily a bad thing. Everyone has their niche.