1). I'm not a oatbran eating hippie, but I do boycott Nestle (and it's 100+ subsidiaries like Tollhouse, Coffee-mate, KitKat and Perrier) because of the scandal originating in the 1970s wherein they actively marketed their baby formula to poor blacks in Africa. They give 2 to 3 weeks of a FREE sample and tell the mothers if they don't want to pay in the future they can breast feed. Surprise, surprise, your titty milk dries up if you don't use it during those SAMPLE weeks and you're then forced to purchase Nestle's milk. With what money? Who knows, you're a poor African. This leads to mothers trying to "stretch" the formula, resulting in weak/watery formula and malnutrition. Compounding this is that water is not consistently safe in many African nations. Thus, when you give a baby formula with bacteria infested water the child is more likely to get sick and die.
It's estimated that Nestle's duplicitous, fradulent and immoral marketing practices have led to the deaths of millions of infants who would otherwise have thrived on their mama's tiddy milk.
MOST colleges/universities to this day, 2012, continue to BAN the selling of all Nestle products on campus. (steps off soapbox).
UNICEF estimates that a poor African baby given breastmilk formula is 25 times more likely to die from diahrrea and 4 times more likely to die from pneumonia than breastfed babies.
In 1999 the U.K. Advertising Standards Authority issued a ruling against Nestle for its fraudulent advertising practices that resulted in the deaths of poor African babies.
In 2000 the European Parliament ruled against Nestle.
Nestle is still in active breach of the WHO and UNICEF's promulgated International Code of Marketing for baby formula.
2). I kinda like the tracking thing. Two thumbs up.