Oct 12, 2012 12:37 AM GMT
In short, the Drudge Report is almost as big a digital media property as The New York Times.
That's absolutely staggering.
Because The New York Times is produced by ~1,200 journalists. The Drudge Report is produced by one.
And how about economics?
Economically, The Drudge Report is much smaller than The New York Times. But that's in part by design. And, importantly, The Drudge Report is likely highly profitable, which is not something that can always be said for The New York Times.
The Drudge Report doesn't have a salesforce. It works with a firm called Intermarkets to sell the ad units on its pages. The Drudge Report contains general news, often with a political slant, which means The Drudge Report likely gets relatively low revenue-per-page. (Say, $1.50 per 1000 pages). But The Drudge Report has a lot of pageviews.
Assuming The Drudge Report gets $1.50 per 1000 pages and has 1 billion pageviews per month, The Drudge Report should be generating revenue of $15-$20 million a year.
That doesn't sound like much, but, importantly, Drudge has very low tech, editorial, and sales costs.
So almost all of that is profit.