Search Engine Optimization (SEO)

  • Posted by a hidden member.
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    Nov 16, 2012 5:30 AM GMT
    Hi guys,

    Just wondering if anyone here runs their own business online or works in the IT industry that has any tips on SEO. I currently run my own nutrition business but my main revenue is from face to face consults. I'm trying to expand my network and focus on getting meal plans online and even online/skype consults. I'm still pretty new to this so any ideas would be appreciated.

    Also does anyone know how to add a shopping cart to a website or the processes involved.

    My website is www.dnadiet.com.au for anyone that is interested.
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    Nov 16, 2012 7:19 AM GMT
    SpikeyAidan saidHi guys,

    Just wondering if anyone here runs their own business online or works in the IT industry that has any tips on SEO. I currently run my own nutrition business but my main revenue is from face to face consults. I'm trying to expand my network and focus on getting meal plans online and even online/skype consults. I'm still pretty new to this so any ideas would be appreciated.

    Also does anyone know how to add a shopping cart to a website or the processes involved.

    My website is www.dnadiet.com.au for anyone that is interested.


    I'm in the process of developing an ecommerce site and have helped a friend improve the SEO rankings on his local site. Given that you're in Australia - here's an interview I heard recently that you might find interesting (you can read the transcript for free) -
    http://mixergy.com/sophie-kovic-flockstock-interview/

    Mixergy is a great site which has loads of interviews on things like SEO, startup development, growth pains, etc.

    Given your current local focus, you should be aware that there's a subtle difference between local SEO and more general SEO. Here are a few links I've compiled:
    http://www.davidmihm.com/local-search-ranking-factors.shtml
    http://www.smallbusinessonlinecoach.com/blog/seo/google-maps-citations-reviews/
    http://www.smallbusinessonlinecoach.com/blog/social/using-google-maps-to-market-your-business/
    http://www.smallbusinesssem.com/10-likely-elements-of-googles-local-search-algorithm/519/
    http://www.google.co.uk/support/forum/p/Places/thread?tid=4ac1bb668170b3ba&hl=en
    http://news.ycombinator.com/item?id=1946085
    http://techcrunch.com/2011/02/05/social-commerce-and-the-new-rules-for-local-businesses/
    http://www.netmagazine.com/features/boost-traffic-local-search
    http://techcrunch.com/2012/06/12/yext-series-e/

    A few more links (and discussions around the links) to get you started:
    http://news.ycombinator.com/item?id=1886713
    http://news.ycombinator.com/item?id=2437794
    http://news.ycombinator.com/item?id=1592074
    http://www.instantshift.com/2012/07/13/seo-101-beginners-guide-to-seo-infographic/
    http://techcrunch.com/2012/02/14/xa-net-optimalkeyword/

    When it comes to choosing a shopping cart, the top three that I kept coming across were BigCommerce, Volusion, and Shopify (the last one is emerging). Flockstock - from the interview from mixergy uses Shopify. Shopify is the easiest of them to use, which is why they're growing so quickly but we're going with BigCommerce because it offers a lot mroe options - you just have to be ready to navigate them.

    We're starting out with a template from templatemonster.com - which we're going to contract out to someone on either Elance, vWorker or Guru to implement from that template and a wireframe (which is just a rough visual outline of what we want) that we're developing internally.

    You're also going to have to choose a payment gateway. Doing a quick search yielded this for Australia - but I'd be careful as I have no idea if that site was just created to promote a specific one...
    http://www.goldcoastlogin.com.au/Articles/Payment-Gateways-Australia.htm

    Alternatively for a payment gateway that is more North American centric - here's a list of em:
    http://sixrevisions.com/tools/online-payment-systems/
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    Nov 17, 2012 11:49 PM GMT
    thanks for your reply! I will go through these one by one, will keep you posted and I appreciate it.